Public Relations Manager

Job Description

Position Summary:

The Public Relations Manager at Richmond Region Tourism is responsible for the strategy, collaboration, execution and measurement of PR & Media Relations campaigns with the goal of increasing visibility, generating earned media coverage, and positioning the Richmond Region regionally, nationally and internationally as an attractive, welcoming, thriving, accessible, diverse, and active destination for travelers, businesses and the community. This position is part of the RRT marketing team and reports to the Director of Marketing Communications.

Knowledge, Abilities and Skills:

Knowledge of the current media and travel & tourism landscape. Experience with media and public relations. A professional network that includes connections with regional and/or national media, freelance writers and influencers as well as RRT community partners who represent attractions, hotels, restaurants and meeting spaces. Excellent writing, editing, proofreading and overall communication skills. Proven hospitality and interpersonal skills, travel planning, project and budget management skills. Ability to be flexible, creative, resourceful, and self-motivated. Demonstrated ability to meet deadlines, multi-task and remain organized under pressure.

Essential Responsibilities:

Media Relations

• Build and maintain relationships with domestic and international media and influencers as well as community partners from attractions, hotels, restaurants and meeting spaces
• Respond to domestic and international leisure travel media inquiries and monitor media leads
• Plan and host media events, FAM (“familiarization”) tours and activations that show what the Richmond Region has to offer
• Conduct regular meetings with media in target markets
• Develop itineraries with regional/industry partners, arrange travel plans, and execute on-site hosting and logistics for visiting media
• Serve as liaison with Virginia Tourism Corporation (VTC) to keep their PR/Content team abreast of Richmond region news and to collaborate on domestic and international travel media initiatives
• Work with VTC and Capital Region USA (CRUSA) to execute international media outreach strategies and provide relevant content for international media pitches
• Represent Visit Richmond at applicable industry events and travel media tradeshows such as the Mid-Atlantic Tourism PR Alliance (MATPRA) and the U.S. Travel Association’s IPW
• Support community partners by providing them with media exposure

Content Development and Reporting

• Write and distribute content for press releases, pitches, articles, fact sheets, itineraries and other media/promotional materials
• Create and assemble press packets and welcome packages
• Consistently produce quarterly media e-newsletters
• Manage Cision online database (media contacts & clippings)
• Track and measure PR/Media KPIs including published stories, media pitches, share of voice, and reach
• Manage media section on the RRT consumer website, VisitRichmondVa.com
• Maintain and update media contact list in the RRT Customer Relationship Management system

Other Responsibilities

• Coordinate with appropriate RRT staff on sales, group tour, sports and convention services inquiries as well as community outreach and promotion
• Collaborate with the marketing team and other departments on campaign development and content marketing strategy
• Support RRT consumer marketing sponsorships, partnerships and promotions
• Represent RRT on relevant boards and committees
• Serve on host committee and provide consultation for tourism industry events held in the Richmond region (ie MATPRA, BMTC)
• Assist with editing and proofreading tasks

Company Description

Richmond Region Tourism is the Region's primary destination marketing organization. Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism.

RRT will recruit, hire, train, and promote persons in job titles without regard to race, age, religion, sex, national origin, disability or sexual orientation. We encourage you to continue with this online employment application in order to be considered as a member of our dynamic team at RRT!

RRT VISION

Be a world-class organization known for our superior service and innovative marketing.

MISSION STATEMENT

Grow the economy of the Richmond Region by attracting conventions, meetings and visitors and ensuring that all have a great experience.

VALUES

INCLUSIVENESS

• Collaboration
• Diversity
• Regional focus

SUPERIOR SERVICE

• Customer focused
• Exceeding the promise

INNOVATION

• Creativity
• Resourcefulness
• Catalyst

INTEGRITY

• A culture of honesty
• Credibility
• Fairness

PASSION

• Enthusiasm
• High energy

Benefits

• Hybrid Remote Work Schedule (In the office and remote but must live in the Richmond Region)
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Long-term Disability Insurance
• Short-term Disability Insurance
• 401(K) with Company Match
• Direct Deposit
• Bereavement Leave
• Holidays
• Paid Jury Duty
• Paid Vacation
• Sick Time
• Health Savings Account
• Flexible Spending Account