What are the responsibilities and job description for the Digital Media Planner/Buyer position at Rivetica?
The Digital Media Planner/Buyer works with digital strategy and project management teams to plan, report, implement and maintain ROI-based digital media campaigns. Critical success factors include: experience managing Google Ads and other PPC media channels, a knack for problem solving, split testing and optimizing, attention to detail, accountability and working effectively solo and on teams.
RESPONSIBILITIES
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plan, manage and optimize placements through paid search and social media channels
- secondarily, support efforts for native and display
- understand and achieve clients’ paid traffic goals, particularly measurable objectives
- research keywords and forecast PPC budgets
- recommend campaign keywords and manage/write versioned PPC ad copy
- set up PPC campaigns on Google Ads and other search channels
- set up advertising and promoted content on social media channels
- manage ad spend for multiple clients to meet established performance metrics
- monitor, analyze and make optimization recommendations for multiple client campaigns
- analyze and report on landing pages
- extract campaign data and generate client reports
- gain client confidence through effective campaign management and communication
- learn and help evolve basic agency processes
QUALIFICATIONS
- 2-4 years’ experience in PPC media management, preferably in an agency
- Google Analytics knowledge and experience
- strong analytical and problem-solving skills
- good written and verbal communication skills
- excellent time management and organizational skills
- work well with others and independently
- experience in B2B or higher education categories a plus
- associate’s or bachelor’s degree preferred; education can be substituted with experience and the ability to learn at light speed
- high attention to detail
- resourceful, pleasant to work with and good sense of humor
BENEFITS
- generous vacation and sick time
- flexible WFH options
- fun, open, collaborative and casual work environment
- medical, dental and vision insurance premiums paid 100% by company
- 401(k) retirement plans
Rivetica is a full-service marketing firm specializing in demand creation, lead generation and recruitment/sales enablement. Located in Atlanta at The Battery at Truist Park, we are an equal opportunity employer (EOE) and strongly support workforce diversity. Send résumé and a couple of sentences about yourself to careers@rivetica.com.