What are the responsibilities and job description for the Digital Marketing Manager position at Robbins Recruiting?
Robbins Recruiting Solutions is partnering with a multi-national retail solutions client that is looking to add a Digital Marketing Manager to their team in Houston, TX. The Digital Marketing Manager will be responsible for developing, executing, and optimizing digital marketing strategies to achieve lead generation, brand awareness, and customer engagement goals. This role requires expertise in email marketing, content strategy, website management, and data analysis. The ideal candidate will collaborate across teams and effectively manage platforms like Salesforce, Account Engagement (Pardot), and Google Analytics to support business objectives.
\n- Develop and implement comprehensive digital marketing strategies to drive business growth and enhance brand visibility.
- Manage and optimize email marketing campaigns using Account Engagement (Pardot).
- Oversee and update website content to ensure an engaging and seamless user experience aligned with marketing objectives.
- Analyze and report key digital metrics and KPIs using analytics tools, providing actionable insights to enhance performance.
- Partner with sales and product teams to create strategies that promote new products, solutions, and company initiatives.
- Lead SEO initiatives to improve search engine rankings and boost organic website traffic.
- Design and execute a cohesive social media strategy in alignment with overall digital marketing goals.
- Stay informed on the latest digital marketing trends, tools, and innovations to maintain a competitive edge.
- Bachelor’s degree in Marketing or a related field.
- 7 years of experience in digital marketing with a proven track record of managing and executing multi-channel strategies.
- Proficiency in marketing platforms such as Salesforce, Account Engagement (Pardot), and Google Analytics.
- Strong knowledge of SEO and email marketing best practices.
- Exceptional project management and communication skills.
- Detail-oriented, adaptable, and results-driven, ensuring timely project delivery.
- Analytical mindset with expertise in interpreting data to drive actionable insights.
- Experience managing budgets and optimizing ROI on digital marketing campaigns.
- Creative problem-solver passionate about digital innovation and achieving measurable results
Salary : $95,000 - $100,000