What are the responsibilities and job description for the Content Strategist position at Robert Half?
Our client, a renowned Colorado resort, is seeking a Content Strategist to drive brand awareness, increase resort visits, and revenue through compelling content and social media strategies. This role will develop and execute messaging strategies, frameworks, and copy for multi-channel integrated marketing campaigns, ensuring alignment with the resort’s objectives. The manager will lead social media strategy, oversee blog content, and collaborate with marketing teams to maintain a consistent brand voice across all channels. Additionally, they will manage and develop a Social Media & Content Specialist and collaborate cross-functionally with various teams to report on performance metrics. This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team.
ESSENTIAL DUTIES:
Brand Voice & Messaging Strategy
- Own and evolve the brand voice across all public-facing channels and marketing materials
- Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms
- Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed
- Ensure all messaging aligns with the brand’s positioning, tone, and marketing objectives
Marketing Campaigns & Messaging Strategy
- Collaborate with the marketing team to develop and refine strategic messaging that drives revenue and increases resort visits, incorporating audience insights and cultural trends.
- Develop multi-channel messaging strategies for seasonal campaigns, products, and key resort offerings, ensuring consistency across all touchpoints.
- Partner with marketing managers to create integrated content and strategic messaging platforms that align with creative briefs and marketing objectives.
Social Media Management
- Lead social media strategy across all key platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest) for Winter Park Resort and Trestle Bike Park.
- Develop engaging content aligned with brand values and guidelines, promoting the Winter Park experience while balancing promotional and operational updates.
- Leverage social media and content strategies to drive revenue, increasing interest and conversions by boosting traffic and engagement through compelling content and targeted messaging.
- Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing goals, and timely execution of campaigns across social and digital platforms.
- Coordinate closely with Operations teams and Public Relations Manager to share timely resort updates and integrate them with marketing messaging
BENEFITS AND PERKS:
- Medical & Dental Insurance
- 401k
- Free Season pass - Ikon
- Companion Pass
- Discounted friends/family (10 x $25 passes!)
- Discount 30-40% on retail and food. Gear, hard good, apparel.
- Free lessons
- Onsite employee childcare for free
Workplace type: ONSITE Monday - Friday
Salary range: $67,000 to $76,000
Salary : $67,000 - $76,000
