SEO & Storytelling Gem

Rogers Enterprises Inc. is a family-owned company with over 100 years of success! We have stores spread through 14 states and operate under the names Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers. We pride ourselves on offering timeless, high-quality jewelry with personalized service that makes every guest feel welcome. As we continue to evolve our digital marketing and e-commerce strategy, this role will be key to helping us grow our online footprint, drive engagement, and attract new guests through both paid and organic channels.

SUMMARY

We are seeking a highly analytical SEO & Storytelling Gem to help build, optimize, and scale our digital marketing initiatives. We are looking for someone with 2 years of experience in digital marketing.

You’ll be joining at a pivotal time — with the opportunity to help shape the function, establish best practices, and gain visibility across both paid and organic digital initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Digital Campaign Execution & Strategy (40%)

• Manage and optimize campaigns across affiliates, CTV/OTT, geofencing, display, and paid social media.
• Coordinate cross-functional input, campaign assets, vendor timelines, and tracking.
• Monitor budget pacing, ROAS, and cost-efficiency; recommend adjustments based on performance.
• Support A/B testing and contribute to landing page and creative recommendations.

SEO Strategy & Execution (30%)

• Own and execute the SEO roadmap including on-page SEO, keyword targeting, meta descriptions, internal linking, and more.
• Identify and address technical SEO opportunities in collaboration with our dev and content teams.
• Track rankings, crawl performance, and site visibility using Google Search Console, SEMrush, or Ahrefs.
• Provide monthly SEO performance reporting and propose continuous improvement initiatives.

Marketing Analysis & Insights (30%)

• Aggregate and analyze marketing data across Google Ads, Meta, Klaviyo, Salesforce, and additional platforms.
• Build reporting tools and dashboards (primarily in Excel) to track performance KPIs.
• Clean and merge data across disjointed systems; support data integrity and standardized reporting.
• Translate insights into recommendations that help improve channel performance and campaign strategy.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Data Analytics, Economics, Communications, or a related field.
• 2 years of experience in digital marketing, performance marketing, or SEO.
• Advanced Excel skills (e.g., PivotTables, formulas, large data sets); highly comfortable working with disorganized data.
• Familiarity with tools such as Google Analytics, SEMrush or Ahrefs, Klaviyo, Salesforce, Meta Business Manager, etc.
• Strong project management and communication skills; highly organized with excellent follow-through.
• Self-starter who thrives in dynamic environments with evolving strategies and cross-functional collaboration.

WHY JOIN US

• Be part of a company with a rich legacy and exciting digital transformation.
• Join a warm, relationship-focused culture with a long-standing commitment to guests and family values.
• Opportunity to shape and grow our digital marketing function from the ground up.
• Gain hands-on exposure to both digital media and e-commerce strategy within a national retail organization.

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LOCATION

Hybrid 3 days in-office in Matteson, IL

PAY

$60k-$80k

BENEFITS

• Health Insurance- Four plans available including prescription coverage- deductible defines differences.
• Dental and Vision- Two dental plans, and a vision plan available to elect- High & Low Plan based upon directory of dentists.
• Additional Benefits- Voluntary Life, Disability, Accident, Critical Illness, Hospital Indemnity, Pet Insurance, and Fitness Discounts.
• Paid Time Off- 40 hours after 3 months, then 80 hours at 1 year anniversary. Extends to 25 days based upon tenure.
• Holiday Pay- New Year’s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas.
• Discounts- Associate discounts on store purchases available to all associates based upon tenure and level of position.
• Wellness
• Retirement / 401(k) Plan- Eligible to participate in the company 401(k) if eligibility is met, following one year anniversary. Company match is 40% of the first 5% that the employee contributes to the plan.