Creative Director For Entertainment YouTuber (59.5M subs)

Roster manages the hiring process for the top global creators and brands. Zhong, a top entertainment creator with 59.5M subscribers and over 20 billion views, is on the hunt for their Creative Director to take their viral long-form content to the next level! We're helping them fill this position.

If you're passionate about YouTube storytelling and excited to make an impact in the content space with one of the most-watched creators in the world, this is the right role for you.

Requirements:

• You're based in Los Angeles or willing to commute to West Hollywood for in-person shoots and brainstorms

• You have experience developing long-form YouTube content, especially in challenge or prank-based formats

• You have a deep understanding of YouTube storytelling, retention, and Gen Alpha engagement

• You're familiar with creators like Zhong, Stokes Twins, Ben Azelart, NichLmao, Preston, and Topper Guild

• You have excellent comedic timing, fast instincts, and strong visual storytelling sense

• You can lead and manage creative teams under tight deadlines

• You're skilled in CTR optimization, audience retention, and growth strategy

• You have experience with project management tools like Frame.io, ClickUp, Monday.com, Notion, or Asana

• You thrive in fast-paced, high-production, energetic environments

Responsibilities:

• Lead creative direction on long-form videos (20-30 minutes) from pitch to post

• Develop high-retention video formats with escalating story beats and unexpected twists

• Guide a team of scriptwriters, editors, producers, and thumbnail creatives

• Collaborate closely with Zhong and the on-set team to shape tone and performance

• Break down video performance data to optimize story structure and pacing

• Stay on top of Gen Alpha trends and story formats used by top creators

• Ensure all content maintains Zhong's signature tone: chaotic, family-friendly, visually bold, and fast-paced

• Oversee the creative process to ensure every video has a clear hook, strong escalation, and satisfying payoff

This role will begin with a paid trial to evaluate creative fit and working style, with potential for long-term growth if it's the right match. Compensation is competitive and includes performance-based bonuses tied to video success.

For more information about the creator, read here: https://app.joinroster.co/jobs/92a6b6a6-c115-454f-b8d3-e68a1918d1e0/details

The creator is using Roster to track and manage all applicants. If you're shortlisted, we'll send you an email for the next step, and we'll personally help you flag your profile to the creator and provide tips on how to optimize your application to impress Zhong and other brands hiring on Roster.

Alternatively, you can apply directly here with a cover letter and add your relevant experience: https://app.joinroster.co/jobs/92a6b6a6-c115-454f-b8d3-e68a1918d1e0/details

About Roster: Roster is a platform that helps match creators with talent with specific experience in the social media industry. We don't take a cut from your earnings and are already home to thousands of creatives who have found full-time and freelance opportunities through our platform.