What are the responsibilities and job description for the Marketing Manager - Collagen position at Rousselot?
Job Summary
The Marketing Manager Category Collagen will assist in developing and executing marketing strategies for Collagen launching in the US market. This role involves transforming the science, and customer insights into compelling messaging and content, and executing media campaigns and marketing activities, ensuring strong coordination, and therefore ensuring consistent brand messaging across all channels to build brand awareness and drive engagement. This role will drive a solid understanding of potential leads and ensure the follow-up with the sales team. This position will also build brands and products digitally by developing and executing marketing strategies
Brand messaging and content creation
- Ensure consistent and effective brand messaging across all communication platforms
- Manage social media accounts, including content scheduling, community engagement, and performance tracking
- Develop and manage content for various marketing channels, including social media, email campaigns, websites, and press releases
- Engage with customers and respond to inquiries on various platforms to build strong relationships and enhance brand loyalty
- Build, manage and execute solid Marketing strategy
- Lead generation, activation and engagement
- Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive marketing efforts
- Conduct research to understand market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Datasets, research and reports including recommendations to support informed decisions
- Market data supporting account strategies and planning
- Assist in organizing and promoting brand launch events, online and offline
- Executing marketing campaigns, ensuring timely delivery and alignment with brand objectives
- Presence and visibility in market
Education-Degree in Marketing, Communications or a related field
Software knowledge-CRM, hubstpot and Oracle SkillsMarketing automation tools experience
Project Management- Excellent organizational and project management abilities
Skills/Projects-
Other relevant qualifications
- Five to seven years of experience in marketing, communications, or a related role, with a focus on either consumer packaged goods (CPG), with a focus on health, health and nutrition supplements or pharmaceuticals, as an ingredient or consumer brand. And experience bringing new products to market.
- Experience running in trade show events or product theaters are required, alongside strong experience in building brands and products digitally
- Strong writing and editing skills, proficiency in social media management tools and a good understanding of digital marketing strategie
Key Accountabilities
1.Effective Communication-Communicates information in a clear and direct manner (verbal and written), adapts the message and approach to the purpose, context and audience, and checks understanding.
2.Job Knowledge-Applies skills and knowledge effectively to perform tasks, solve problems, and make informed decisions that contribute to the overall success and efficiency of the organization.
3.Drive for Results-Demonstrates determination, persistence, and focus on producing exceptional results.
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