What are the responsibilities and job description for the Social Media Strategist position at RTRLAW?
RTRLAW is Expanding ...and hiring! Come join our team!
Founded in 1988, RTRLAW, a premier full-service law firm, has handled tens of thousands of cases and recovered hundreds of millions of dollars for our clients in different areas of law, including personal injury/car accidents, personal injury protection (PIP) litigation, workers’ compensation, family law, employment law, elder law, real estate law and commercial litigation. RTRLAW is a growing, successful law firm with six offices located throughout the state of Florida and one office in Texas.
Compensation: $50,000 - $55,000 annually Bonus Opportunities Pay is commensurate with experience.
What You’ll Do:
● Managing all social media paid advertising campaigns (Facebook, X, LinkedIn, Instagram, YouTube, Threads, Redditt and TikTok)
● Developing and managing the brand’s social media identity
● Collaborating with influencers to improve brand awareness
● Managing a social media content calendar
● Increasing social media engagement across platforms (Facebook, X, LinkedIn, Instagram, YouTube, Threads, Redditt, Google and TikTok)
● Creating written and visual (image and video) content across several social media platforms (Facebook, X, LinkedIn, Instagram, YouTube, Threads, Redditt, Google and TikTok)
● Monitoring and analyzing trends and competitor performance
● Monitoring key performance indicators (KPIs)—like link clicks, likes, and other metrics—of social media marketing campaigns
● Building and moderating social media communities by responding to comments and keeping members engaged
● Lite travel monthly to record video of attorneys for video creation
What You’ll Need:
● Understanding of/proven expertise in creating and managing organic and paid social media marketing campaigns on all social media platforms (Facebook, X, LinkedIn, Instagram, YouTube, Threads, Redditt, Google and TikTok)
● Strategic thinking for developing effective organic and paid marketing campaigns
● Strong copywriting skills
● Ability to study and interpret marketing analytics
● Great organizational skills; ability to monitor multiple social media platforms concurrently
● Excellent communication skills for reporting results and liaising with leadership, agencies, contractors, and influencers
● Adept at community building and keeping calm under high-pressure online interactions
● Tech-savvy for creating visuals, if necessary, and collaborating with other creatives
● Reliable transportation for when lite travel is needed
Required:
● 2 years experience in building a brand and creating paid advertising campaigns via social media
Preferred But Not Required:
● 1 year in working with a lawyer/law firm as a client/in-house marketer
Location: Hybrid (4 Offices in Florida)
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Building a brand: 2 years (Required)
- Working with a lawyer/law firm as a client/in-house marketer: 1 year (Preferred)
Ability to Relocate:
- Tampa, FL 33602: Relocate before starting work (Required)
Work Location: In person
Salary : $50,000 - $55,000