What are the responsibilities and job description for the Content Marketing Manager (Content Writer) position at Sage?
Job Description
We're hiring two B2B content writers to create clear, persuasive copy that drives engagement and action. In this role, you’ll develop a range of assets - primarily emails, landing pages, blogs, and webinar promotions—that support our North America performance marketing campaigns. Beyond execution, you’ll play an active role in shaping what we write about and why. You’ll dig into emerging topics, surface content gaps, and help us speak more directly to what matters most to our audience: financial professionals at growing mid-sized businesses. Working closely with product marketing, you’ll gain insight into our ideal customer profile and bring fresh ideas to life—content that not only positions Sage as a trusted voice and delivers real value, but also converts by moving our audience from interest to action.
Why Sage?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features
You'll have the opportunity to grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
Minimum Qualifications:
Key Responsibilities:
We're hiring two B2B content writers to create clear, persuasive copy that drives engagement and action. In this role, you’ll develop a range of assets - primarily emails, landing pages, blogs, and webinar promotions—that support our North America performance marketing campaigns. Beyond execution, you’ll play an active role in shaping what we write about and why. You’ll dig into emerging topics, surface content gaps, and help us speak more directly to what matters most to our audience: financial professionals at growing mid-sized businesses. Working closely with product marketing, you’ll gain insight into our ideal customer profile and bring fresh ideas to life—content that not only positions Sage as a trusted voice and delivers real value, but also converts by moving our audience from interest to action.
Why Sage?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features
You'll have the opportunity to grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
Minimum Qualifications:
- 4 years of experience writing B2B marketing content/copy with a focus on lead generation and conversion-oriented campaigns (e.g., emails, landing pages, webinar promotions) preferably within the software or tech industry.
- Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Ability to translate complex technical information into clear, engaging, and persuasive content.
- Experience creating content for multiple formats and channels, including digital, email, and print.
- Strong project management skills with the ability to successfully manage multiple deadlines.
- Effective stakeholder management and cross-functional collaboration.
- Familiarity with content management systems.
Key Responsibilities:
- Develop and write high-quality B2B content, including emails, landing pages, blog posts, and webinar promotions, eBooks, white papers, case studies.
- Collaborate with product marketing, sales, and subject matter experts to translate technical concepts into engaging, targeted messaging.
- Ensure all content aligns with Sage’s brand voice, tone, and messaging guidelines.
- Conduct research to stay informed about industry trends, customer pain points, and competitor content strategies.
- Work closely with design and digital marketing teams to create visually appealing and effective content assets.
- Assist in content strategy development and contribute to editorial planning.
- Measure and analyze content performance, using insights to refine and improve future content efforts.
- Competitive annual bonuses
- Comprehensive health, dental, and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (22 personal days & 10 national holidays)
- 18 weeks of paid parental leave (offered 1 year after the start date)
- Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
- Sage Foundation: 5 days paid yearly to volunteer
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Salary : $5,250
