What are the responsibilities and job description for the Growth Product Marketing Manager position at Sage?
Job Description
Sage is on a journey to become the most human-centric brand in our category! Understanding our customers' challenges and goals is central to our product marketing approach. To help achieve this, we are searching for a product marketing professional with a proven track record in developing value propositions that meet customer needs and support commercial results. Our efforts are paying off, with Sage experiencing consistent double-digit growth. If you’re eager to shape impactful marketing strategies and connect deeply with our customers, we invite you to consider this opportunity.
Your Mission?
In our continued efforts to increase our brand awareness, you will lead marketing strategy for our medium-sized business segment, focusing on Sage Intacct Value Added Resellers. You’ll do this by gathering market insights through your market research (TAM, SAM, SOM), channeling the voice of the customer, understanding the buyer and the buying process, crafting messaging and positioning, and enabling both the sales and marketing teams to create demand and close deals.
Why Sage? What's in it for you?
In addition to a comprehensive compensation package, you'll get to test and expand your strategic product marketing skills at a stable, global software company, contributing to a human-centric brand. Build your international network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).
Location: Hybrid; 3 days per week of in-office collaboration from our Atlanta, GA (Ponce City Market), or Austin, TX office.
Careers homepage - https://www.sage.com/en-us/company/careers/
Glassdoor reviews - https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm
LinkedIn page - https://www.linkedin.com/company/sage-software
Sage is on a journey to become the most human-centric brand in our category! Understanding our customers' challenges and goals is central to our product marketing approach. To help achieve this, we are searching for a product marketing professional with a proven track record in developing value propositions that meet customer needs and support commercial results. Our efforts are paying off, with Sage experiencing consistent double-digit growth. If you’re eager to shape impactful marketing strategies and connect deeply with our customers, we invite you to consider this opportunity.
Your Mission?
In our continued efforts to increase our brand awareness, you will lead marketing strategy for our medium-sized business segment, focusing on Sage Intacct Value Added Resellers. You’ll do this by gathering market insights through your market research (TAM, SAM, SOM), channeling the voice of the customer, understanding the buyer and the buying process, crafting messaging and positioning, and enabling both the sales and marketing teams to create demand and close deals.
Why Sage? What's in it for you?
In addition to a comprehensive compensation package, you'll get to test and expand your strategic product marketing skills at a stable, global software company, contributing to a human-centric brand. Build your international network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).
Location: Hybrid; 3 days per week of in-office collaboration from our Atlanta, GA (Ponce City Market), or Austin, TX office.
- Collaborate with Product Management to distill key functionality and benefits for upcoming features and services into product marketing messages.
- Lead the charge in creating messaging and content that fuels our marketing campaigns, ensuring we communicate in ways that connect deeply with our customers (medium-sized businesses) and the humans behind these businesses: the owners, financial professionals – CFOs, Controllers, and Accountants.
- Engage with performance marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing programs.
- Create compelling audience-specific messages, presentations, and customer success stories.
- Develop sales effectiveness content and work with sales to enable sales teams on our value propositions and value messaging.
- Partner with internal and external partners to jointly develop integrated marketing programs and campaigns to develop cross-portfolio messaging and content.
- 5 years of product marketing, field marketing, performance marketing or sales development experience specifically for Accounting Software/SaaS products
- Utilizing your market research to define and develop positioning, value propositions, messaging, content, collateral, and sales enablement.
- Owning end-to-end product marketing program(s) from creation to market and can speak to the commercial result(s).
- Your copywriting and storytelling abilities - using customer insights to develop compelling messaging that truly connects with our customers.
- How you value collaborating with the sales and marketing teams and understand the importance of these partnerships in achieving sales/commercial results.
- Your motivation to learn and how you've managed through challenges.
- Your ability to be influential, gain buy-in, and effectively collaborate cross-functionally.
- Your motivation to be a high-performer and join a high-performing team.
- Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
- Comprehensive health, dental and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
- 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
- 5 days paid yearly to volunteer (through Sage Foundation)
- $5,250 tuition reimbursement per calendar year starting 6 months after hire date
- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
- Library of on-demand career development options and ongoing training offerings
Careers homepage - https://www.sage.com/en-us/company/careers/
Glassdoor reviews - https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm
LinkedIn page - https://www.linkedin.com/company/sage-software