What are the responsibilities and job description for the BI Marketing Analytics Sr Analyst_Los Angeles, CA/ NYC, NY(onsite) position at Saksoft?
Job Details
Job Title : BI Marketing Analytics Sr Analyst
Work Location : Los Angeles, CA/ NYC, NY
Contract
Mandatory Skills : PowerBI, Tableau, UML diagrams,M365 Suites of Products, Design Thinking And Ideation Workshops, Jira Service Desk, Agile (Value-Driven Delivery)
Job Description:
- Analyze marketing and attribution data to quantify return on marketing investment optimize budget allocation and provide recommendations across channels and partners utilizing cross platform analyses experimentation and media mix model outputs
- Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
- Create and maintain reporting and dashboards for internal marketing teams and external agency especially critical during this Agency Transition Period
- Partner closely with internal teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
- Improve and strengthen marketing data pipelines with data engineering teams ensuring integrity as we transition from one set of Media Agencies to Another
- Support ad hoc analysis to provide deeper and more granular insights on media performance
- Additional other duties and responsibilities as assigned
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