Publicity Associate

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality illustrated books across a wide range of categories, including art, design, pop culture, military history, crafts, mind-body-spirit, kids books, and more.

We're looking for a Publicity Associate to pitch and secure national and local consumer media for our titles across all imprints. This role reports directly to the Executive Director of Marketing & Publicity, has the administrative support of the Marketing & Publicity Coordinator, and requires close collaboration and communication with authors, Marketing, Sales, and other key internal team stakeholders (Editorial, etc.), as needed.

RESPONSIBILITIES INCLUDE:

• Pitch and secure national and local consumer media for all frontlist titles across imprints, which includes, but is not limited to:
  • Coordinating publicity campaigns for assigned titles, under supervision, that include a mix of print, radio, podcasts, TV, online, as needed
  • Drafting pitch emails and/or press releases
  • Creating a media outreach pitch list and related contacts for each outlet for each title's publicity campaign
  • Outreach to media contacts on a timely basis ahead of book release dates
  • Tracking confirmed media hits
  • Communicating confirmed and warm interest media to key internal and external stakeholders
  • Mailing review copies to media contacts
  • Logging and processing publicity related expenses
  • Maintaining and growing media contacts master lists by imprint category, researching new media outlets or contacts for pitching, as needed
  • Liason for book signing details between authors and Sales, for any confirmed events as needed, to ensure books deliver to those related events venues on time
  • Enlist the help of the Marketing & Publicity Coordinator for help in execution of tasks, as needed
  • Attend Marketing & Publicity team calls with authors and speak to publicity campaign plans, as needed
  • Occasional gift guide pitching, as needed
• Pitch and secure national and local media for select key backlist books, as needed, depending on news cycles, gift guide opportunities, etc. (see related responsibilities, above)
• Assist Executive Director of Marketing & Publicity with publicity related projects, as might be needed

Qualifications and Requirements

• Bachelor's Degree in communications, or related field preferred
• 1-2 years of demonstrated relevant publicity experience (book publishing experience a plus)
• Interest in book marketing and media outreach
• Ability to autonomously multi-task, prioritize tasks, and manage time effectively
• Strong written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to travel to author and/or industry events, as might be needed

Microsoft and Google suite experienc