US Services Operational Marketing Director

What do you get to do in this position?

The US Services Operational Marketing Director is accountable for crafting, implementing, and overseeing marketing plans and initiatives for US Services. This role involves collaborating with country Business Units, Global Service Sales, Global Marketing, and other functions in 4 main areas:

• Develop strategic long-term plans and formulate a growth strategic plan with a 3-year vision/execution roadmap within the zone. Additionally, they are responsible for preparing tactical Annual Marketing Sales Plans to execute the established strategies.
• Marketing Excellence: The role focuses on optimizing marketing efforts by implementing Base Monetization through Demand Generation engines, including Sales & Marketing Automation, Offer standardization, and localized Pricing activities. By doing so, the aim is to maximize the effectiveness of marketing campaigns and drive revenue growth.
• Sales Excellence: The Director contributes to Sales Excellence by supporting Customer Platforming and acting as a tower control for execution. This involves aligning marketing initiatives with sales strategies to enhance the customer experience and drive revenue, with a keen focus on monitoring Sales Productivity.
• Local Offer Management: This role encompasses managing local offers, including launches, go-to-market strategies, and the creation of marketing and sales materials. The focus is on optimizing and localizing offers and supporting growth campaigns to achieve business objectives.

Essential Responsibilities:

• Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).
• Deploy the offer roadmap per BU then per market segment with business potential
• Initiate Global Service offer launch plan according to the global offer launch process
• Define the local Go to Market Services
• Adapt to the local market the Global Service Offers value proposition
• Articulate the consistency of all Global Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)
• Implement corporate communication tools in line with the Asset Management Life Cycle wheel
• Define plan, execute and monitor the success of the Global Services sales campaigns, targeting segmented customers, with type of activity done per quarter
• Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams
• Organize Voice of Customers to provide feedback to Corporate Global Service Marketing and also improve local offer positioning
• Establish privileged links with Global Strategic Account communities to boost Global Services
• Perform competitive analysis and identify strengths and weaknesses.
• Manage offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing
• Based on Installed Base platforming results, challenge BU/ Global Service LOB to localize offers requiring product adaptation (local regulation and norms)
• Collaborate with teams to gather insights, lessons learned and ensure best practices sharing from change experiences. Animate experiences/best-practices exchanges between the countries
• Use feedback to refine change management strategies and enhance future change initiatives General

Key Success Factors Close collaboration with:

• Outside Services Sales to provide leads for visit to customers
• Virtual Services Sales to provide leads for calls to customers
• Marcom and country marketing to get their full support Open to business innovation Virtual and outside SE and reuse of best practices as well as any digital tool to improve drive digital transformation with customers.
• Performance Management (KPIs)
• Services Pipeline growth aligned with AMSP initiatives
• Services Orders growth
• Customer retention focus on Recurrent Orders
• Tracking Install Base
• Lead Generation & Conversion Rate
• Pricing Education / Skills: The successful candidate should have a
• Master’s in marketing or electrical engineering. Equivalent experience will be considered in lieu of masters degree
• Minimum 5 years’ experience in Field Services
• Experience in building strategic, tactical and operational plans (in a corp function or in a Country) is a plus
• Excellent in MS Office Applications, Teams…
• Excellent verbal and written communication skills to internal and external audiences with ability to communicate to C-level customers
• Demonstrate good understanding of data monetization, digitization, and its business applications
• Ability to be concise and influence.
• Organized with project management skills
• Excellent analytic skills, Self-starter, Quick learner, interpersonal skills
• Capable to work in matrix organization models with strong business pressure
• Leadership competencies to create high performance teams, where collaboration and engagement is key.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
13% organic growth
150 000 employees in 100 countries
#1 on the Global 100 World’s most sustainable corporations