Digital Marketing Specialist

Description

  The Digital Marketing Specialist is responsible for supporting the Communications Director through developing content and executing digital media strategies and marketing campaigns, boosting brand awareness and raising interest in Science Museum Oklahoma. Must possesses excellent knowledge of consumer and content trends. While primary responsibilities are focused on digital strategies this position also supports the overall marketing and PR strategies of the museum.

• Develops creative and engaging content for communication platforms including social media, website and e-newsletter
• Manages and grows the museum’s social media presence across all platforms while engaging and responding to comments, messages and reviews
• Measures and monitors digital traffic, social media, and Google Analytics, and adjusts campaigns and strategies as needed
• Assists with developing and executing marketing campaigns
• Monitors the museum’s online presence and reputation, responding when appropriate or referring for action as needed
• Write original copy with a clear and distinctive voice that represents SMO in a range of marketing and communications materials including reports, website,  social media, email campaigns, newsletters and possibly blogs
• Research audience demographics, preferences, and consumer profiles to conceive campaigns with compelling call to actions using the most effective media method
• Ensures accurate and relevant website content and acts as a liaison with website contractors.
• Develops, monitors, writes, edits, proofreads, and updates website content and pages as needed
• Creates and monitors Google Ads and Meta ads, making adjustments as needed
• Builds relationships with influencers, content creators, customers, and other partners to create an engaged community
• Conducts research and analysis of marketing conditions, identifying new opportunities and keeping abreast of the latest trends for content creation
• Supports development of video and photo content for digital distribution
• Tracks analytics and generating reports and presentations to director monthly
• Creates  social media artwork as needed
• Effectively communicates and promotes SMO events, exhibits, and programs
• Maintains positive, collaborative relationships with all departments
• Ensures SEO tracking quality such as Meta tagging and AdWords, engaging and fluid website content, and content accuracy for SMO’s website on an ongoing basis and makes changes and updates as needed
• Other duties and reasonable tasks necessary for the smooth functioning of the role within the organization

Requirements

• Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations or related field or commensurate experience
• At least 3-years of professional content management, communications writing, and analytics reporting
• Organizational TikTok and Instagram creation
• Digital ad creation, purchasing, A/B testing, preferred
• Advanced writing and editing skills, including utilizing AP style and storytelling skills
• Wordpress or equivalent, GoogleAds, SEO and blog writing, preferred
• Regular business hours (Monday-Friday, 8 hour/day, 40 hr/week). Evenings, weekends, and early mornings required when appropriate for special events and media coverage.

Knowledge, Skills & Abilities

• Proactive, creative thinker
• Detail-oriented
• Skillful and creative writer, with excellent proofreading skills
• SEO and Google Ads
• Project Management
• Digital marketing with social media, website and email marketing
• Familiar with AP Style
• High proficiency in Word, Excel, PowerPoint, Adobe Creative suite and social media management software required. Wrike! Project Management software, Meltwater Media Management, Wufoo, and Mailchimp a plus.
• Sincere commitment to work collaboratively with a variety of constituent groups

Working Conditions

This position works in an active and busy museum setting. This position works in a climate controlled office setting and may be subjected to a fast-paced decision making environment.

• Work involves frequent standing and walking for long periods of time.
• Some duties are performed from a seated position.  
• May require working on a computer for long periods of time, using a keyboard, viewing a digital screen. 
• Work may include occasional pushing and/or pulling, lifting, and carrying objects weighing up to 50 pounds.

This position requires the employee to drive for occasional business purposes in either their own vehicle or a vehicle provided by the Museum. Employees that drive for business purposes must be able to pass a Motor Vehicle Records check and provide proof of insurance and a valid license to drive on an annual basis.

Employee must be able to meet physical requirements of the position with or without reasonable accommodation.

This position may be called on to indirectly supervise staff on projects to achieve objectives. This position must maintain positive working relationships with management, employees, applicants, vendors, and the general public.

Salary : $45,000 - $50,000