What are the responsibilities and job description for the Digital Content Coordinator position at Self Regional?
Position Summary
Self Regional Healthcare is seeking a creative, detail-oriented, and tech-savvy Digital Content Coordinator (DCC) to join our in-house Marketing & Communications team. The DCC will be responsible for creating and managing compelling multimedia content across digital platforms to support strategic marketing, patient engagement, and brand awareness. This role is ideal for a versatile storyteller who excels in video production, graphic design, audio editing, and social media content creation.
This position also provides support to the team’s full-time Graphic Designer, assisting with traditional print and advertising needs during peak production cycles or as a backup.
Key Responsibilities
Digital Content Creation
- Produce high-quality digital content including:
- Digital Photography for print and web
- Video: Physician interviews, patient stories, promotional and educational videos for web/social/TV.
- Audio: Podcasts, radio ads, voiceovers, interviews.
- Graphics: Website and social media visuals, motion graphics, infographics.
- Edit multimedia content using Adobe Creative Cloud tools (Premiere Pro, After Effects, Audition, Photoshop, Illustrator).
- Capture and edit photos and video footage of events, team members, and facilities.
Social Media & Web
- Collaborate on planning and scheduling content across platforms (Facebook, Instagram, LinkedIn, YouTube).
- Maintain consistent branding and tone across digital channels.
- Monitor engagement and performance analytics to refine content strategy.
- Coordinate with the web developer/agency on website updates related to digital content.
Creative & Strategic Support
- Assist in content brainstorming and creative development aligned with campaign objectives.
- Serve as secondary support for print design (flyers, posters, banners, newspaper ads).
- Help uphold and enforce Self Regional Healthcare's brand standards across all media.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Multimedia Communications, Graphic Design, Digital Media or related field.
- 2 years of experience in digital content creation or a related role.
- Experience working in healthcare, nonprofit, or a mission-driven organization is a plus.
Technical Skills
- Proficiency in Adobe Creative Suite (Premiere, Photoshop, Illustrator, InDesign, Audition, After Effects).
- Familiarity with content management systems (e.g., WordPress, Sitecore) and basic HTML a plus.
- Skilled in operating cameras, lighting, and audio equipment.
- Working knowledge of social media platforms, video compression, SEO basics, and accessibility best practices.
Soft Skills
- Creative thinker with strong storytelling instincts.
- Exceptional attention to detail and organizational skills.
- Ability to manage multiple projects and meet deadlines.
- Comfortable working independently and collaboratively.
- Strong interpersonal skills for conducting interviews and working with clinical staff and executives.
Additional Requirements
- Portfolio showcasing a range of multimedia work is required.
- Occasional evening or weekend work may be necessary for events or time-sensitive projects.
- Physical ability to lift equipment (up to 40 lbs) and conduct on-site filming/photography.
Why Join Us?
Self Regional Healthcare is an award-winning health system dedicated to delivering excellent care while supporting the people who make it possible. As part of our close-knit marketing team, you’ll play a visible role in shaping how our stories are told—online, on-air, and in the community.
