Director of Marketing

Location: Wallingford, CT (Preferably CT, NJ or NY-based)Work Model: True HybridIndustry: Registered Investment Advisor (RIA)About Sentinel Asset ManagementSentinel Asset Management is a growing Registered Investment Advisor dedicated to delivering thoughtful, service-oriented financial guidance to individuals and families. As the firm continues to scale, Sentinel is investing significantly in its marketing function to deepen client relationships, expand brand awareness, and drive sustainable growth.The OpportunitySentinel Asset Management is seeking an experienced Director of Marketing to lead and execute a comprehensive, multi-channel marketing strategy. This role will own the firm’s marketing vision, budget, and performance reporting, while working closely with executive leadership to support growth objectives. The ideal candidate brings a strong track record in service-based marketing, digital strategy, and client engagement within a regulated or professional services environment.This is a hands-on leadership role with direct accountability for results and visibility with the executive board.Key ResponsibilitiesDevelop and execute an integrated marketing strategy that supports firm growth, brand positioning, and client engagementLead internet and digital marketing initiatives, including website optimization, SEO/SEM, email campaigns, and online lead generationOversee social media marketing strategy and content to strengthen brand presence and client “touchpoints”Plan, manage, and execute client-facing and prospect events, seminars, and community initiativesIntegrate direct mail campaigns with online and digital marketing efforts for cohesive outreachDesign and manage consistent client communication and engagement programsOwn marketing analytics and KPIs; deliver clear, actionable performance reporting to the executive boardManage and allocate a marketing budget starting at ~$500K, with plans to scale to $1M Evaluate and optimize marketing technology, including HubSpot CRM and marketing automationCollaborate cross-functionally with leadership, advisors, and operations to ensure alignment with business goalsQualifications & Experience5 years of progressive marketing experience with a proven track record of measurable resultsStrong expertise in digital and internet marketing within a service-oriented or professional services environment (financial services experience preferred)Demonstrated experience managing and scaling significant marketing budgetsProficiency with HubSpot and marketing automation platformsExperience coordinating events and integrating offline and online marketing strategiesData-driven mindset with the ability to translate metrics into executive-level insightsExcellent communication, organization, and leadership skillsCompensation & BenefitsBase salary: ~$125,000, plus performance-based bonuses. Negotiable based on experience.On-target earnings (OTE): $175,000–$200,000Opportunity to lead and scale a high-impact marketing functionHybrid work environment with flexibility and executive visibilityAlternate Titles:Director of MarketingDirector of Digital MarketingDirector of Growth MarketingHead of MarketingHead of Growth & MarketingMarketing Director – Professional ServicesDirector of Brand & Marketing StrategyDirector of Demand GenerationDirector of Marketing & CommunicationsDirector of Client Engagement & MarketingDirector of Integrated MarketingDirector of Marketing OperationsDirector of Marketing & Business DevelopmentDirector of Marketing and GrowthDirector of Marketing, Digital & EventsSenior Marketing DirectorDirector of Marketing Strategy & AnalyticsDirector of Digital Strategy & MarketingDirector of Marketing & CRMKeywords for SEO: director of marketing, director of digital marketing, head of marketing, marketing director professional services, marketing director financial services, director of growth marketing, director of integrated marketing, director of demand generation, marketing leadership jobs, marketing director hubspot, marketing automation director, digital marketing director professional services, marketing director seo sem, director of marketing strategy, brand and marketing director, director of marketing analytics, marketing director crm, client engagement marketing director, marketing director events, marketing director lead generation, director of online marketing, growth marketing director, senior marketing director, director of marketing operations, marketing director b2c services, marketing director b2b services, professional services marketing director, financial services marketing director, marketing director email campaigns, marketing director website optimization, marketing director social media strategy, marketing director marketing technology, marketing director marketing automation, director of marketing communications, marketing director client experience, marketing director brand strategy, marketing director demand generation, marketing director performance marketing, marketing director marketing kpis, marketing director executive reporting, marketing director hubspot crm, marketing director growth strategy, marketing director community marketing, marketing director direct mail and digital, marketing director lead generation strategyEEOC Statement:We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary : $125,000