Influencer Marketing Specialist

About SHEGLAM

SHEGLAM is a global beauty brand dedicated to delivering innovative, high-quality, and affordable cosmetics. Founded in 2019, SHEGLAM quickly rose to prominence with trend-driven products, creative collaborations, and a commitment to inclusivity. With over 16 million followers worldwide, SHEGLAM is loved by Gen Z and beauty enthusiasts across more than 150 countries, both online and in over 7,000 stores. SHEGLAM continues to make beauty accessible for all, driven by real-time user feedback and a passion for creativity.

Position Summary 

We’re seeking a full-time Influencer Marketing Specialist for our Los Angeles-based corporate office. Our Influencer Marketing Specialist will report to the Senior Marketing Manager and play a central role in planning and executing influencer campaigns and product seeding initiatives. You’ll own full‑cycle influencer campaign management — from talent sourcing and brief development to activation, paid amplification coordination, and performance analysis. You will also manage strategic seeding programs that build long‑term creator relationships and drive brand affinity.

Job Responsibilities

• Develop and manage end to end influencer campaigns, including influencer outreach, negotiation, and contracting, to ensure optimal outcomes for the brand
• Oversee influencer-generated branded content to ensure adherence to campaign timelines and deliverables
• Compile, analyze, and assess influencer marketing campaign performance to inform strategic decisions and improvements
• Manage ongoing monthly gifting efforts for influencers and VIP partners, including prospect identification, outreach, product shipment coordination, tracking, and reporting
• Support influencer events by extending invitations, attending in person, and engaging with influencers and guests
• Use tools such as Tribe Dynamics for social tracking, database management, and KPI reporting
• Maintain an accurate, up-to-date influencer roster and records of brand partnerships
• Provide support for additional influencer marketing initiatives and brand-related tasks as needed

Job Requirements

• 1–3 years of experience in influencer marketing; experience in the beauty category preferred
• BA degree or above 
• Excellent written and verbal communication skills, with strong relationship-building ability
• Proven ability to manage multiple projects concurrently in a fast-paced environment
• Strong analytical skills; able to make data-driven decisions and extract business insights from campaign metrics
• Proficient with major social platforms and current digital marketing trends
• Comfortable with occasional travel

Benefits and Perks 

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs) 
• Health Savings Account with Employer Funding 
• Flexible Spending Accounts (Healthcare and Dependent care) 
• Company-Paid Basic Life/AD&D insurance 
• Company-Paid Short-Term and Long-Term Disability 
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) 
• Employee Assistance Program 
• Business Travel Accident Insurance 
• 401(k) Savings Plan with discretionary company match and access to a financial advisor  
• Vacation, paid holidays, floating holiday and sick days   
• Employee discounts 
• Free weekly catered lunch 
• Dog-friendly office (available at select locations) 
• Free gym access (available at select locations) 
• Free swag giveaways 
• Annual Holiday Party 
• Invitations to pop-ups and other company events 
• Complimentary daily office snacks and beverages

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