Digital Media Specialist

Description

Shift Hours:

9AM to 5PM with special after hours events as requested

The Digital Media Specialist develops and delivers high-impact digital marketing strategies and programs to drive credit union objectives, gain maximum exposure and achieve superior engagement.

Essential Job Duties and Responsibilities                                                                            

• Consistently meet all Shell FCU Service Commitments; Shell FCU Employee Creed and Shell FCU Service Distinctions.
• Accountable to maintain knowledge of and comply with all applicable rules and regulations required within the scope of duties, including, but not limited to, the Bank Secrecy Act.
• Required to attend annual training sessions as instructed or scheduled.
• Perform job duties and responsibilities in compliance to SFCU policies, procedures, philosophy, and standards of performance.
• Manage all social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) for the Shell FCU brand.
• Generate, edit, publish, and share daily social content to build meaningful connections, encourage interaction and expose products, services, and promotions. Including interacting with our members and the community to grow brand awareness, attract new members and provide exceptional service.
• Develop, execute, and manage a digital marketing and engagement strategy across all channels to drive traffic, identify trends, grow supporter base, and initiate product/service adoption.
• Cultivate vendor relationships to create digital content and provide tactical execution for growth opportunities to exceed business goals.
• Provide monthly digital advertising reporting to the Marketing Manager and Vice President of Marketing.
• Measure and report the performance of all digital marketing campaigns and assess against the credit union’s performance.
• Collaborate with the marketing team to produce high quality content, effective promotions, and appropriately formatted material for each outlet.
• Monitor and abide by the rules for all social media platforms.
• Comply with all marketing compliance rules and regulations.
• Develop a YouTube channel niche and deliver engaging content on a regular basis.
• Maintain records of all digital and social content for compliance.
• Explore new social and digital technology and inform the Marketing Manager and Vice President of Marketing of opportunities.
• Perform additional duties as assigned.

Shell Federal Credit Union is an equal opportunity and an affirmative action employer and committed to providing equal opportunity for all employees and applicants for employment, without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, age, citizenship status, marital status, protected veteran status, mental and/or physical disability, pregnancy, or any basis prohibited by State or Federal law.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge and Skills

Experience:

Two years college or professional digital marketing experience.

Education / Training:

High school diploma or general education degree (GED).

Job Requirements:

• Knowledge of credit union products and services.
• Core skills for success in this role include solid written and oral communication skills, consumer psychology, relationship building, copywriting, proofreading, data analysis, and business fundamentals.
• Highly motivated self-starter who can work dynamically with minimum supervision.
• Strong interpersonal communication skills and ability to maintain constructive work relationships with staff, members, and vendors.
• Great planning, organizing, and troubleshooting skills with extreme attention to detail; accuracy in following instructions and details; strong follow-up skills.
• Knowledge of Adobe Suite and video production experience.
• Proficient computer skills, including working knowledge of the MS Office Suite.
• Ability to work in an open-concept workspace/environment.

Physical Demands:

While performing the duties of this job, the employee is regularly required to bend and stand. May at times be able to lift, carry and/or move up to 15 pounds.

Working Conditions

Exposure to potential hazardous conditions-robbery. Employees are to receive detailed instructions and procedures to be followed to minimize risk.

In accordance with the American with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

This Job Description is not a complete statement of all duties and responsibilities comprising this position. Job descriptions are not intended and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
 

This organization uses E-Verify® in its hiring practices to achieve a lawful workforce.