Demo

Senior Sales Manager

Sherman Associates
Beach, FL Full Time
POSTED ON 1/28/2026 CLOSED ON 2/27/2026

What are the responsibilities and job description for the Senior Sales Manager position at Sherman Associates?

The Hotel Zamora - Welcome to Your Next Career Destination

Nestled along the picturesque shores of St. Pete Beach, The Hotel Zamora stands as a beacon of contemporary luxury and Mediterranean-inspired elegance. Renowned for its vibrant atmosphere, exceptional guest service, and breathtaking views of the Gulf Coast, our boutique hotel offers a unique experience for both guests and team members alike. At The Hotel Zamora, we are passionate about creating memorable moments and fostering a workplace where talent thrives. Join us and become part of a dynamic, dedicated team that values innovation, collaboration, and excellence in hospitality. Discover your opportunity to grow, inspire, and make a lasting impact at The Hotel Zamora.


The Senior Sales Manager is responsible for partnering with management to drive the Sales & Marketing efforts for the hotel and build strong client relationships. The goal is to maximize banquet and catering revenues in conjunction with over-all revenues. Works closely with support departments that impact sales and provides outstanding customer service on behalf of the property and its ownership. Creates and maintains a unique guest experience, execute on brand standards, and builds awareness of hotel and over-all brand in the local community.


This is a full-time position. Local candidates only!


Core Job Responsibilities

  • Assists DOSM with determining annual revenue goals by market segment and assists with controlling costs
  • Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results
  • Champions, prospects, fosters engagement, and raises awareness of the brand
  • Implements national brand sales programs by developing relationships and fostering both field marketing and revenue management relationships
  • Assists with sales projections and/or goals by mix of business
  • Keeps current with supply and demand, changing trends, economic indicators, and comp set activities
  • Manages, develops, coaches, and inspires the sales team to develop their skills to ensure that a high professional standard is exemplified and monthly sales goals are met
  • Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)
  • Networks to identify prospect clients and maintains relationships with existing clients by discussing their evolving needs and assessing the quality of our company’s relationship with them
  • Develops and implements new sales initiatives, strategies and programs to capture key demographics
  • Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts
  • Networks and prospects new and existing accounts while developing and maintaining excellent client relationships and overall CRM skills
  • Responsible for selling event/meeting space with food and beverage service
  • Develops and delivers account strategy relating to overall hotel performance
  • Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability
  • Responsible for managing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis
  • Responsible for client satisfaction and CRM excellence by ensuring the clients’ needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership
  • Ensures effective communication of client needs from sales department to appropriate operational departments
  • Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals
  • Ensures all company, brand, and department specific training requirements are met
  • Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs
  • Completes other tasks and duties as assigned based on business needs


MINIMUM REQUIREMENTS

  • Minimum of 4 years of experience in hotel sales; or an equivalent number of years of education and sales experience
  • Proven track record of great guest services scores, meeting brand standards, solid business references and national brand experience strongly preferred
  • Excellent verbal, written and presentation skills; ability to communicate effectively with community partners, vendors, external parties, and across internal divisions
  • Ability to learn and understand profit and loss statements, as well as the ability to assist GM and DOSM to create and adhere to an annual budget
  • A passion for the mission, vision, and values of Sherman Associates
  • Schedule may vary due to the specific needs of the hotel


WORK ENVIRONMENT

  • This job operates in a professional office environment
  • This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines
  • Exposed to ambient room temperatures, lighting and traditional office equipment found in a typical office environment; quiet to moderate noise level


PHYSICAL REQUIREMENTS

  • Must be able to sit or stand at a desk or other areas of the property throughout the day based on business needs
  • Must have the ability to move around freely throughout the property and office, and necessity varies from day to day
  • Must be able to exert well-paced ability to reach other departments of the hotel in a timely manner
  • Must be able to lift up to 25-30 lbs. occasionally
  • Requires grasping, writing, sitting or standing, moving about freely, repetitive motions, bending, and communicating effectively

Salary.com Estimation for Senior Sales Manager in Beach, FL
$122,139 to $162,157
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