Digital Marketing Specialist

Join one of the fastest growing companies in America, recently recognized as INC5000 award winning company with over 400% growth over the last three years. Apply Today!

Type

• Full time, salary, exempt

Location

• Onsite

Job Summary:
At Silencer Central, we believe that Customers Integrity = Winning. This role is an essential part of driving brand awareness and improving digital communications that positively builds brand awareness across the shooting sports industry. The Digital Marketing Specialist will support and optimize Silencer Central's digital marketing programs. In addition, this role will track campaign progress, develop digital marketing materials, source images, manage online assets, streamline digital marketing products, and handle general digital marketing activities.

Job Responsibilities & Essential Functions:

• Lead email marketing campaigns: use a/b testing methods to drive traffic & conversions; develop logical workflows for lead nurturing and retargeting campaigns
• Oversee eCommerce website and product integration and manage web developer relationships.
• Optimize website for UX experience
• Update and maintain website content, ensuring content is accurate and approved
• Create and manage mailing lists within CRM
• Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration
• Manage the marketing technology lineup of software and products
• Support other marketing initiatives
• Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement
• Develop engagement strategies to maintain a positive brand conversation
• Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting

Job Requirements & Qualifications:

• 2 – 4 years digital marketing experience preferred
• Google Analytics experience certification preferred
• Knowledge of Adobe Creative Suite, including Photoshop, Lightroom, and Premier a plus
• Understanding of marketing automation, well-versed in email automation workflows
• Understanding of web, mobile, and other digital services
• Ability to recommend, implement and optimize campaigns
• Aptitude for data analysis and ability to understand results
• Passion for emerging technologies and researching marketing trends
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to perform in face-paced environments

Supervisory Responsibilities:
None

Work Environment:
Indoor climate-controlled
Normal to elevated noise levels at times

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. This description reflects management's assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time.

Silencer Central is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics.

Job Type: Full-time

Pay: $49,920.00 - $67,600.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Sioux Falls, SD 57104: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: One location

Salary : $49,920 - $67,600