Social Media & Content Strategist

• Location: New York City (Hybrid – 2–3 days/week in office)
• Reports To: VP of Marketing

Silipint is the original and only patented silicone drinkware brand. Our products are unbreakable, non-toxic, dishwasher safe, microwaveable, oven safe, and freezer friendly: designed for everyday use, without the trade-offs. With a utility patent on all core formats, we offer something rare in this category: a truly defensible product that can’t be easily copied or private labeled. As we scale, this gives us a meaningful edge in a space where duplication is common and brand protection is hard to come by.

We’re at the beginning of a new chapter. Following a recent acquisition, we’re building a team focused on turning a strong foundation into something exceptional. Silipint has real traction across wholesale, promo, and retail channels-and now, with the backing of experienced operators and committed capital, we’re positioned to invest in the strategy, structure, and talent needed to reach our full potential.

We’re assembling a team of sharp, driven, and creative individuals-people who want to build, grow, and improve. Backed by a board of seasoned private equity and turnaround experts, we’re here to do real work with real support.

If you're looking for a high-impact role where you can help rebuild something meaningful-and you prefer action over inertia-you’ll fit right in.

We’re seeking a social-native, storytelling-driven marketer to lead and grow Silipint’s presence on Instagram, TikTok, and emerging platforms. You will:

• Own organic social strategy for Instagram and TikTok
• Create content that drives engagement and virality
• Build and manage our affiliate program from the ground up
• Define and maintain the brand’s voice across all digital channels

This is a high-ownership role, ideal for someone early in their career who is sharp, creative, and deeply fluent in internet culture.

Instagram (Organic)

• Elevate brand storytelling and showcase product differentiation
• Highlight benefits (BPA-free, sand-based silicone, etc.) in fun, visual ways
• Bring forward our design POV—why we built it, how it works
• Showcase product features—like being unbreakable, dishwasher-safe, and kid-proof—through creative, everyday storytelling

TikTok Strategy

• Lead creator-first content with a focus on authenticity and virality
• Jump on trends, green-screen news cycles, and drive share-worthy moments
• Develop a casual, relatable tone that stands out without feeling forced

Affiliates (GRIN, UpPromote, etc.)

• Own affiliate strategy: growth, engagement, and payout
• Source and manage affiliate creators, from nano to mid-tier
• Build out reporting, communication cadence, and performance tracking

Channel Management

• Own content calendars and tone across Instagram, TikTok, Facebook, and emerging platforms
• Collaborate with product and marketing to support launches and promos
• Bring creative ideas to the table—always

• 1–3 years in social media, content, or brand marketing
• Deep fluency in Instagram, TikTok, and creator culture
• Strong visual instincts and a deep understanding of what drives engagement, shares, and saves-knows how to craft pacing, hooks, and storytelling that feels native and compelling across platforms.
• Comfortable writing captions, scripting TikToks, and working with creators
• A self-starter who loves taking ideas and running with them
• Not afraid to experiment, move fast, and try things that haven’t been done yet

• Experience in customization/print-on-demand logistics
• Familiarity with ASI/PPAI or promo fulfillment
• Background in turnaround or growth-stage companies

• Base Salary: $60,000–$75,000/year (depending on experience, skills, and qualifications)
• Performance Bonus: Up to 15% of base salary
• Benefits: Medical, dental, vision, 401(k) with employer match, PTO, holidays, product discounts