Marketing Coordinator

Marketing Coordinator

JOB DESCRIPTION

POSITION SUMMARY
The primary role of the Marketing Coordinator is to manage the flow of marketing information and communication from multiple sources, including management and team members at Silver Lining Herbs as well as external marketing firms and partners, and disseminate it appropriately. The Marketing Coordinator will also assist in the creation and implementation of the organization’s marketing strategy, in order to ensure that all customer and community touch points are reflective of the brand’s image.

ABOUT SILVER LINING HERBS

We are Silver Lining Herbs, a family-owned company, and the world leader in natural herbal supports for horses, dogs, and people, and growing by the day. Our mission is to deliver natural health products and education to help people provide optimal care to themselves and their animals. We are dedicated and intentional in our pursuit of each team member reaching their personal, professional, and financial goals succeeding together. Our core values are the backbone of our business and guide our hiring process: we are transparent, intentional, aligned, disciplined, committed and practice excellence.

PERFORMANCE OBJECTIVES

• Creation of content which meets our customer standards
• Creating and managing monthly promotions
• Review and approve content on a daily basis
• Develop knowledge of herbal human, equine, and canine health, and wellness products
• Understand company, products, services, and delivery model
• Develop and deliver social media optimization (SMO)
• Stay current with social media trends and best practices
• Research opportunities for new social marketing platforms aligning with company brand
• Other duties as assigned

KEY COMPETENCIES
The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role but are not necessarily all inclusive.

• Experience successfully maintaining a positive attitude while working in a team environment with competing priorities
• Excellent project management skills and attention to detail
• Strong decision-making skills to support the user needs while also advancing, promoting, and protecting the Silver Lining Herbs brand.
• Strong computer skills and highly proficient in MS Office Suite, Windows, Google Suite, HubSpot, Photoshop, Light Room, and Canva
• Outstanding organization and administrative accountability
• Strong written and verbal communication skills
• Ability to read, interpret, and create documents such as safety rules, procedure manuals, and written correspondence
• Assist team members in achieving their goals by aligning their goals with store goals

EDUCATION AND EXPERIENCE

• GED or High School Diploma required; BS in Marketing, Communications, or Advertising preferred
• Minimum 1-3 years of marketing or advertising experience required
• Strong knowledge of marketing fundamentals and best practices, digital communications, and social media strategies
• Photography & videography

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, sitting, or walking
• Must be able to lift at least 25lbs
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements.

BENEFITS

• Health Insurance
• 7 Paid Holidays
• PTO Program
• 401K
• Professional Training & Development Opportunities

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Silver Lining Herbs recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careersatsilverliningherbs.com. Already a Silver Lining Herbs candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Buhl, ID 83316: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• High school or equivalent (Preferred)

Experience:

• Microsoft Office: 1 year (Required)
• Marketing: 2 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

Salary : $45,000 - $60,000