What are the responsibilities and job description for the Marketing Coordinator position at Silver Star?
General Summary: This position requires creativity, exceptional communications skills, and the ability to develop marketing and communications programs to enhance regional image, retain customers, and increase sales. This position works directly with the Director of Marketing to ensure that planned marketing activities, including advertising, collateral, website, press releases, and events, are executed.
Essential Duties:
- Promotes a variety of B2B and B2C services through a variety of marketing channels, both digital and print.
- Aids in strategic marketing planning process, determining campaigns and events necessary to meet strategic goals.
- Works with the Director of Marketing to coordinate B2B and B2C marketing campaigns.
- Works with creative team to develop company collateral, sales aids, and print/digital creative.
- Coordinates media buys and schedules.
- Works closely with creative and web agencies to create, test, deploy, and report on email marketing campaigns.
- Assist sales representatives to create new lead generation opportunities.
- Assist with managing website content, SEO, and creation of blog posts.
- Work with Event Coordinator to plan and participate in community investment programs, including donations and sponsorships.
- Adhere to budgetary requirements.
- 3 years of marketing and/or communications experience with proven ability to execute marketing plans.
- Strong analytical skills and ability to establish business and financial justification for marketing initiatives.
- Strong interpersonal skills to handle sensitive and confidential situations. The ideal person for this job would be a team player, personable, professional, upbeat, and energetic, who takes initiative, uses tact and diplomacy.
- Work requires continual attention to detail. Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
- Other duties as assigned.
Experience / Requirements:
- Bachelor’s degree in marketing or related field.
- Ability to hold a valid Wyoming or Idaho Driver’s License.