What are the responsibilities and job description for the Paid Media Manager position at Sinclair Inc.?
Compulse is looking for a dynamic, confident, and highly motivated Paid Media Manager to oversee the day-to-day operations of our paid media teams. We are looking for someone with a take charge kind of attitude!
The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
- Responsible for strategic input and oversight across paid media portfolio of accounts to drive success
- Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
- Lead internal and external communication with partners and clients. Ability to tell the right story with data
- Create and refine processes to benefit the paid media department
- Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI
- Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
- Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs
Requirements:
- 6 years’ experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms
- Minimum 3 years of people management experience leading a team
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel)
- Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
- Strong ad copy writing skills for clients across multiple industries
- Ability to analyze and interpret data to optimize marketing ROI and performance
- Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
- Excellent communication and presentation skills to audiences and clients of varying levels
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- A proactive, solutions-orientated professional
- This is a hybrid role with attendance in Hunt Valley, MD once a week (Mondays)
Recommended Skills:
- Google Ads Search Certification
- Microsoft/ Bing Ads Search Certification
- Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others)
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $93,000 to $103,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Final compensation may include quarterly bonus depending on company and employee's performance. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
- Responsible for strategic input and oversight across paid media portfolio of accounts to drive success
- Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
- Lead internal and external communication with partners and clients. Ability to tell the right story with data
- Create and refine processes to benefit the paid media department
- Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI
- Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
- Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs
Requirements:
- 6 years’ experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms
- Minimum 3 years of people management experience leading a team
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel)
- Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
- Strong ad copy writing skills for clients across multiple industries
- Ability to analyze and interpret data to optimize marketing ROI and performance
- Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
- Excellent communication and presentation skills to audiences and clients of varying levels
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- A proactive, solutions-orientated professional
- This is a hybrid role with attendance in Hunt Valley, MD once a week (Mondays)
Recommended Skills:
- Google Ads Search Certification
- Microsoft/ Bing Ads Search Certification
- Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others)
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $93,000 to $103,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Final compensation may include quarterly bonus depending on company and employee's performance. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Salary : $93,000 - $103,000