What are the responsibilities and job description for the Smallwares Sales Specialist position at Singer Equipment Company?
Overview
Why Singer?
Singer Equipment Company, is not just a seller of food equipment – we cultivate partnerships and amplify success. Singer isn’t just a place to work; it’s a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves.
We are the proud recipient of the Foodservice and Supplies Dealer of the Year award for 2023. Our commitment to our customers has earned us an unbeatable reputation within our industry. This is your opportunity to join a winning team!
At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays.
Why You'll Love Working Here:
- Make a Difference: Work with enthusiasm and integrity while ensuring communication, coordination and collaboration.
- Collaborative Spirit: Be part of a supportive and dynamic team environment.
- Growth Opportunities: Develop your skills and advance your career in a dynamic industry.
- Competitive Compensation & Benefits: Enjoy a rewarding package that reflects your contributions.
Responsibilities
We’re looking for a Smallwares Sales Specialist to serve as a hands-on resource for our sales teams and a subject matter expert in smallwares and tabletop solutions. This role plays a key part in helping us grow the category through smart support, strategic vendor programs, and effective collaboration across departments — without the responsibility of managing people or owning a full category P&L.
If you enjoy diving into product details, helping others win deals, and playing a connector role between vendors, purchasing, sales, and marketing — this role offers a unique opportunity to make a real impact.
Sales Support & Enablement
- Act as the go-to resource for smallwares and tabletop products, helping reps build smarter quotes, recommend alternatives, and win more bundled deals.
- Work closely with sales leaders, especially in contract sales, to identify and track smallwares opportunities tied to large equipment projects.
- Share curated, sales-relevant updates from vendors — not just everything new, but what actually matters to the reps in the field.
- Assist with quoting tools (e.g., AutoQuotes) and help navigate smallwares product availability, pricing, and substitutions.
Vendor & Program Support
- Support the implementation of guaranteed inventory or consignment programs with ABC vendor partners — working with the supply chain and purchasing team.
- Help identify and support private label or proprietary product opportunities that protect profitability.
- Attend relevant industry conferences and trade shows to stay informed on new products, trends, and supplier programs.
- Learn and promote Singer’s proprietary smallwares and disposables offerings, and recommend where they best fit into sales conversations.
Cross-Functional Collaboration
- Partner with the purchasing, eCommerce, and marketing teams to explore and support smallwares sales across multiple channels.
- Collaborate with supply chain and internal teams on stock planning, gaps in assortment, or product sourcing needs tied to sales activity.
Ideal Candidate Will Possess the Following Skills and Abilities
- 2–4 years in foodservice equipment or supply sales, with strong knowledge of smallwares and tabletop products.
- Comfortable supporting sales reps in a project-based or consultative selling environment.
- Confident using quoting tools (AutoQuotes), ERP systems, and basic inventory platforms.
- Strong communication and follow-through, especially when coordinating with multiple teams.
- Ability to simplify product information and share it in ways that help reps sell more effectively.
Preferred Experience
- Familiarity with Singer’s proprietary products and vendor network.
- Experience working in or around purchasing, inventory, or eCommerce functions.
- Attendance at trade shows or exposure to supplier/vendor line reviews.
- An interest in helping others succeed and being a behind-the-scenes sales driver.
Please visit our careers page today to upload your resume and apply online!
EOE/M/F/Disability/Vet
