What are the responsibilities and job description for the Marketing Specialist / Brand Manager position at Sioux Falls Ford?
We are seeking a dynamic and detail-oriented Marketing Professional to join our growing team. The ideal candidate will be a solution-oriented and results-driven individual responsible for coordinating a wide range of marketing initiatives with team members, vendors, and other departments. This role requires a deep understanding of content marketing, multichannel marketing, and key metrics tracking and analysis.
Responsibilities
- Coordinate and manage marketing campaigns with team members, agencies, compliance, ensuring timely delivery
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
- Oversee the creation and distribution of high-quality marketing content, emails, videos, and other collateral.
- Edit and proofread content to maintain brand consistency and accuracy.
- Monitor content performance and update best practices and industry trends.
- Work closely with team members to ensure content is on-brand, engaging, and educational.
- Conduct market research to gather data on industry trends, competitor activities, and consumer behavior.
Experience
- 4 years of experience in content strategy and campaign management
- Strong understanding best practices, content marketing principles, and digital marketing channels.
- Excellent written and verbal communication skills, with an eye for detail and strong editing abilities.
- Proven ability to work independently and as part of a high-performing team.
- Strong project management and organizational skills with the ability to prioritize and manage multiple deadlines effectively.
- Proficiency in content management systems (CMS), marketing automation platforms (e.g., Illustrator, Photo Shop), and analytics tools (e.g., Google Analytics).
- A passion for creating engaging and educational content
Benefits
- Health Insurance (including Wellness Benefit)
- Dental and Vision Insurance
- Life insurance
- 401 (k) with company match after one year of service
- Section 125 Flex Spending Accounts
- EAP – Employee Assistance Program
- Paid Vacation, Holidays and Personal Time
- Discounts on vehicles, service and parts – including immediate family members
- Employee Referral Program
Marketing Manager
Sullivan Inc. -
Sioux Falls, SD