Director of Marketing

Company Description

Snelgrove Ice Cream is Utah's most beloved Ice Cream company with a history of creating great memories for our customers starting in1929. We recently brought back this famous legacy brand and are growing quickly. We are looking for a results oriented, strong marketer who loves ice cream to join our team to help us grow our company and our brand.

Role Description

This is a full time role to join an executive team and lead marketing for a local, growing company in a fun industry that gives happiness to its customers. The person will be responsible all marketing initiatives.

You need to be a self starter that takes ownership of this role, is a positive force on the team, is creative, and is committed to our Snelgrove vision. Integrity, openness, and maturity are required.

As a member of the executive team, you would be expected to actively contribute to strategic decisions beyond marketing, bringing a brand-first perspective to discussions around new products, service models, store experience, and pricing. Areas of responsibility include:

• Owning the Brand messaging; building a consistent approach to communicating our mission
• Manage all elements of design, including signage, colors, creating collateral, in store appearance
• Create, manage, and measure, effective in store and general marketing campaigns
• Focus and manage on building our social media presence with great content and engagement
• Oversee direct customer contact/engagement through text, email, and apps
• Provide marketing support to Franchisees; help train and guide them to grow individual stores
• Manage new store Grand Openings with our Franchisees
• Help collect and analyze customer feedback
• Interface with press and other media drivers to increase exposure, communicate our message
• Work with other executive team members to achieve company mission, vision, and goals
• Be focused and measured on growing revenue and excitement

You expected to be comfortable using data to enable good judgment in making decisions. As we grow, we would want you to grow with us in what could evolve into a CMO role.

Qualifications

• Locally based in the Salt Lake City area
• Experience in leading marketing initiatives
• Experience in retail channels and/or marketing food or dessert brands sold to consumers preferred
• Strong analytical, problem-solving, skills;
• Very important to know how to "get things done"
• Focus on serving external and internal customers
• Excellent attention to detail and accuracy
• Ability to work independently and remotely
• Bachelor's degree in marketing or related field;