What are the responsibilities and job description for the Senior Influencer Marketing Specialist position at SoGal Ventures?
About Lovevery
Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.
The Role
We are seeking a Senior Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Tiktok, Facebook and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results.
For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue.
Responsibilities
Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.
Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.
The Role
We are seeking a Senior Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Tiktok, Facebook and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results.
For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue.
Responsibilities
- Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space.
- Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
- Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
- Database Management: Maintain an organized internal database of influencer relationships and provide regular updates.
- Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
- TikTok Shop Affiliate Programs: Help drive the success of TikTok Shop affiliate initiatives, identifying opportunities for growth.
- Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
- Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
- Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI.
- Goal-Oriented: Thrives on hitting performance goals and driving incremental revenue for the brand.
- Data-Driven: Strong analytical skills to evaluate opportunities and make decisions based on performance metrics.
- Forward-Thinking: Ability to create scalable processes for influencer management.
- Brand-Savvy: Deep understanding of the Lovevery brand and the parenting space, including trends, celebrities, and life milestones relevant to new parents.
- Strong Communicator: Exceptional communication skills, both for direct influencer interactions and broader team collaboration.
- Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media.
- Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
- Proven experience with influencer affiliate programs and tools like Grin.
- Knowledge of paid social tactics such as boosting and whitelisting content.
- Background in influencer seeding programs; TikTok Shop affiliate program experience is a strong plus.
- Exceptional organizational and project management skills, with a keen attention to detail.
- Customer-facing experience and strong relationship management abilities.
- In-depth understanding of social analytics, listening tools, and marketing platforms.
- Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels.
- 3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
- Bachelor’s Degree required.
- Sales experience is a plus.
- Competitive salary, benefits and stock option package
- 3 weeks PTO in year 1 14 paid holidays
- 4 months maternity leave and 2 months parental leave
- Any equipment you need to get the job done!
- Free/discounted Lovevery products
Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.
Salary : $48,000 - $55,000
