Email Marketing Specialist

About us:

Here at Sojern, we are on a mission to empower travel marketers to move travelers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide.

We made Deloitte’s Technology Fast 500 list 6 years in a row, were recognized on the Top Company Cultures list by Entrepreneur Magazine, and were named a Best Place to Work by AdAge. As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting.

Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.

Need more convincing? Check out our Glassdoor reviews!

The Role:

The Email Marketing Specialist will be responsible for the execution, delivery, and analysis of all email marketing campaigns, including but not limited to campaign set up, audience segmentation, testing, scheduling, and reporting. We’re looking for a strong marketing background with experience in high volume sending. They will work closely with the Marketing Operations Specialist and cross-functional departments to ensure brand integrity and optimized email marketing efforts.

Responsibilities:

• Create, schedule, and monitor a wide variety of email marketing campaigns, including monthly newsletter, webinars, events, product updates, etc.
• Execute inbound marketing email requests and work with email stakeholders, including content team, design team, and non-marketing teams to execute emails
• Optimize campaigns' performance by running A/B email tests, tracking, analyzing, and publicizing results with the team
• Provide regular campaign performance reports that include opens, clicks, unsubscribes, etc.
• Collaborate with email stakeholders to confirm and assure quality of all email campaigns, including but not limited to design, layout, copy, and mobile-versions
• Manage marketing inboxes to field inquiries to correct individuals departments
• Provide recommendations to martech programs, systems, and processes based on performance, and evolving industry standards and best practices
• Partner and support Marketing Operations Specialist and Sales Operations to maintain database of prospects and customers who have opted to receive our correspondence, including but not limited to managing forms and email preferences, maintaining data hygiene automations, and importing event lists
• Assist Marketing Operations Specialist with Marketo to Pardot transition

Success Criteria:

• Win as a Team - Working cooperatively with others to help a team or workgroup achieve its goals.
• Managing Work - Effectively managing one’s time and resources to ensure that work is completed efficiently.
• Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
• Center Around the Customer - Placing a high priority on the (internal or external) customer’s perspective when making decisions and taking action; implementing service practices that meet the customers’ and own organization’s needs.
• Planning and Organizing - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
• Active Learning - Seeking and leveraging opportunities to gain new skills, knowledge, and experiences; quickly assimilating and applying new information and skills to enhance results.

Requirements:

• Bachelor’s degree in communications, marketing or other business undergraduate degrees (BS, BBA)
• Strong interest in and a solid understanding of online advertising technology
• 1 years of relevant work experience
• Hands-on experience in Marketo and Pardot
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g. CAN-SPAM, GDPR, etc.)
• Experience with segmentation and performance marketing; experience initiating and executing projects and campaigns
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
• Proven ability to execute A/B testing strategies and dynamic content
• Successful candidates will possess strong verbal and written communication skills, will be self-motivated and able to achieve goals with minimal supervision, and will enjoy working both independently and in collaboration with other team members
• Detail-oriented, good organizational skills and ability to manage time and multiple tasks
• Ability to work in a fast-paced environment and meet the expectations of multiple constituents

Perks:

• Flexi-Fridays: No internal meetings and shut down at Noon every Friday
• Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location
• Equity: Stock options are offered to every employee
• Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office
• Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion
• Learning Opportunities: All employees receive a membership to LinkedIn Learning, plus you will have access to training and support to help you grow while leading creative and challenging projects
• Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer
• Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment
• Travel Perks: IATA membership and personal travel “hotel stay” benefit
• Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team
• Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs
• Paid Time Off: Unlimited PTO (we are a travel company, after all!)
• Healthcare: Comprehensive medical, dental, and vision insurance for you and your dependents with healthy employer premium contributions
• Life and Disability: Life, AD&D and Short- and Long-Term Disability insurance with premiums 100% paid by Sojern
• Medical Travel: Travel expense coverage for when medical treatment is needed that is not available locally
• Retirement: 401k available with company profit sharing contributions

Our Commitment to Diversity Equity and Inclusion:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one archetype traveler, there is no one archetype employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has over 15 employee-led Affinity Groups, including Embrace Inclusion, So-Proud, Sojern Women's Group, Sojern Gives Back, and more, which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.