What are the responsibilities and job description for the Senior Marketing Specialist position at Solar Cannabis Co?
About Us Solar Cannabis Co. is committed to implementing sustainable and innovative practices to cultivate a better future in Cannabis. Our vision is to set the standard for sustainability in the Cannabis industry. Our vertically integrated facility in Somerset, MA houses our cultivation operation, product manufacturing, and recreational retail dispensary. Our Seekonk retail location opened in December 2021 and our Dartmouth retail site is expected to open in 2022! We offer a competitive salary & benefits package and strive to develop our employees to reach their personal goals within the cannabis industry. The Position : We are looking for a Senior Marketing Specialist to join our team! The ideal candidate will have extensive experience in Marketing, including but not limited to, increasing company brand presence, tracking relevant and trending content in the industry, and assisting with the creation of wholesale marketing assets. Responsibilities : Execute on the creative direction set by the Director of Marketing & Communication Manage the Marketing calendars including in-market plans and development of timelines Collaborate with the Director of Marketing and Communications for brand creation and development, while implementing marketing strategies, campaigns and collateral that will convey the Solar brand and highlight its locations, products, partners, employees, and events Collaborate with cross-functional teams to develop marketing processes that will increase operational efficiency, minimize redundancy, and control costs, while ensuring timely and impactful execution of all marketing campaigns Collaborate with sales, marketing and brand development teams to engage Solar retail staff, merchandise displays, and increase Solar brand presence with third-party dispensary partners Oversee the creation and maintain promotional materials of Solar's brand and products for all cannabis wholesale partners Work with the Director of Marketing and Communications and the Marketing Associate (including Brand Ambassadors) to manage trade shows and other marketing events through best class implementation of marketing activations including but not limited to in-store pop-ups and other on-site and off-site industry events Coordinate in-store events with different tones to appeal to various audiences that focus on promoting Solar's Somerset and Seekonk retail dispensaries Work with the Director of Marketing and Communications and Marketing Associate to develop website and blog content that align with the cannabis industry, Solar's brands, products, initiatives. Work with Marketing Associate to coordinate the creation, development and execution of bi-weekly email campaign newsletters, weekly SMS campaigns, and various personalized ad / drip campaigns. Assist with the creation of wholesale marketing assets including relevant product sales decks, informational one-sheets related to the Solar brand and its products Update and maintain Solar's digital asset harddrive to ensure product and promotional materials are readily available, and old materials are retired Oversee the maintenance of Solar's online adult-use menus for new products (images, descriptions) Qualifications : Bachelor's degree in marketing, communications, or a related field (Required) 2 - 5 years of experience in a marketing role (Required) A deep knowledge and understanding of all social media platforms (IG, TikTok, YouTube, Vimeo, Twitter, Snap, FB, LI, ClubHouse) A keen eye for relevant and trending content on social platforms as well as potential for strategic alliances Understanding of email and SMS marketing platforms (AlpineIQ) Knowledge of cannabis industry, marijuana & marijuana-infused products (MIPS) a plus Detail-oriented, proactive, and organized Strong interpersonal skills Excellent communication and writing skills in English Strong people and project management skills
