Digital Marketing Specialist (FinTech Experience)

SourcePro Search is conducting a search for a skilled Digital Marketing Specialist to manage and enhance our client firm's digital presence. This role will focus on ensuring the firm's digital assets are engaging, user-friendly, visually appealing, optimized for search engines, and consistently up-to-date.

The ideal candidate will lead the strategy, implementation, and maintenance of the firm's digital content, maximizing engagement, accessibility, and digital performance.

What You'll Do :

• Manage and oversee the firm's digital assets, ensuring consistent messaging, branding, and user experience across all digital channels.
• Develop, modify, and maintain digital content, including images, video content, messaging, links, and accessibility standards.
• Partner with vendors and internal teams to optimize digital infrastructure and ensure seamless user experiences.
• Analyze and improve SEO performance using tools such as Google Analytics and collaborate with digital advertising partners to drive traffic and engagement.
• Continuously test, refine, and optimize digital platforms for user engagement and accessibility, maintaining brand standards.
• Work closely with content owners to ensure digital content is accurate, timely, and aligned with business objectives.
• Develop and execute data-driven digital content strategies in coordination with the Marketing & Communications team.
• Monitor, measure, and report on the effectiveness of digital campaigns and website performance.

What You'll Bring :