Design Director (Product)

Southern Tide, LLC Greenville, SC - Southern Tide Headquarters At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service. We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment. This position requires the individual to live in the Greenville, SC area. The Design Director leads Southern Tide’s product design and creative process, and with partnership of all areas of the business ensures successful, on-time delivery of product. This role will fully comprehend the Southern Tide lifestyle, aesthetic, customer, and business goals and translate it accordingly. The Design Director works closely with the VP of Product and is responsible for the complete product design process including market research, design ideation, design creation, specifications and fit. In addition, the position is responsible for managing a staff of designers, associates, and assistants. The position is also responsible for strategically growing all product lines and for ensuring that the development cycle milestones are met. Crew Position: Establish, develop, and present the seasonal direction for the Southern Tide brand, which will set the tone and direction of the season for all product classifications using both market information and brand filters. Responsible for the development of seasonal color palettes and print/pattern. Direct the Design team to maintain the integrity of the brand and customer experience in designing and interpreting key trends. This includes prints, patterns, fabrics, trims, colors, silhouettes, and accessories—from trend inception concept to line adoption. Partner closely with Merchandising to ensure the successful implementation of merchandising strategies, and ultimately line profitability. Lead Design team on prioritization of current and seasonal initiatives to meet corporate calendar dates. Work closely with Product Development team on co-managing the sample process and timeline for critical market week deadlines. Partner with Production and Product Development on designing into achievable cost targets. Review garment fit from design aesthetic perspective and work closely with technical designers. Attend fit sessions. Providing Marketing, Retail and Sales teams with product knowledge and serve as an informational resource. Partner with all sales channel in the presentation of product. Manage and develop the Design team with a focus on developing strong creative leaders and developed bench strength. Serves as leader across the Southern Tide organizations, creating effective relationships with all areas and levels of the business. Develops effective relationships with vendors, consultants, and external partners. You will enjoy this job if you... Demonstrate a high degree of professionalism in communication, attitude and teamwork with business partners, peers, and management. Are creative with a strong eye for and understanding of quality. Have a high level of taste and proven track record for creative fashion design. Have strong leadership skills in team building, mentoring and managing creative talent. Are confident in making decisions in a fast-paced, changing environment. Who we would like to meet: Bachelor’s degree in Fashion Design or equivalent experience. Generally, 10 years’ in senior apparel design. 5 years in supervisory/management role. Experience in creative fashion design services and project management. Experience with aspirational brands and retailing. Background and experience in technical design. Experience with multiple categories/full assortments. Proficient with Adobe Suite. Extensive knowledge of color and fabrications. Southern Tide is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristics protected by law. U.S. EEOC: Know Your Rights Southern Tide participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish. Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide’s company owned stores, Southern Tide Signature Stores and online at www.southerntide.com. Products can also be found in more than 850 specialty retailers, and premium department stores across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM). Oxford Industries (NYSE:OXM) is an international apparel company headquartered in Atlanta featuring a diverse portfolio of owned lifestyle brands, consisting of Tommy Bahama©, Lilly Pulitzer©, Southern Tide©, The Beaufort Bonnet Company©, Duck Head© and Johnny Was©.