What are the responsibilities and job description for the Marketing Director position at Spectrum Laboratories, LLC?
Marketing Director
https://thereading.group/
At The Reading Group, we’re proud of the products we provide to our valued customers. We’re looking for a highly skilled Marketing Director to help us promote our products and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This person must be able to lead the marketing team and interact with internal and external clients on a regular basis. The role also requires a deep understanding of what makes people tick, as well as a drive to deliver solutions that make a difference.
Responsibilities
- Collaborate with the operations team to uncover insights for developing marketing and branding strategies for existing and new products.
- Identifying revenue opportunities among established products.
- Identify short- and long-term resource needs, including development and management of annual marketing budget, and expenditures.
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team and organization.
- Lead development of marketing strategy by working closely with leadership, creatives, content providers, to create effective plans focused on growing the audience for our products.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
- Regularly work with leadership to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure marketing team is consistently performing above standard.
Required Skills
- Successful track record in senior marketing role and campaign creation.
- Excellent leadership, communication, and decision-making skills.
- Experience in digital and print marketing, content marketing, and social media marketing.
- Proven ability to plan and manage budgets.
- Excellent understanding of digital marketing, copywrite, communications, branding and SEO.
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry and national standards. Desired salary expectations will be discussed during the interview process.
This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our services to our community.
The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.