What are the responsibilities and job description for the Senior B2B Marketing Specialist position at SpotHero?
Who we are :
At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
Senior B2B Marketing Specialist at SpotHero :
The Sr B2B Marketing Specialist will drive go-to-market marketing initiatives for B2B products and value propositions by planning, executing and scaling marketing campaigns aimed at developing relationships with SpotHero’s existing operator partners and supporting the sales team in acquiring new partners. As part of the Go-to-market Team, the Sr B2B Marketing Specialist is uniquely positioned to collaborate cross-departmentally with the Marketing and Product Teams, while contributing directly to a larger Enablement strategy for the Sales organization.
What you will do :
- Lead B2B campaign and content calendar, by working cross functionally with Product, Marketing, and Sales to align the sales initiative's messaging and timing.
- Lead development of thought leadership strategy to elevate subject matter experts and regional voices within the sales team.
- Partner with the Sales team to develop and assist in the development of compelling presentations, collateral and selling assets.
- Develop a marketing newsletter to share high-level marketing initiatives with partners.
- Write copy for all B2B marketing campaigns including email, social media (primarily LinkedIn), web content and case studies.
- Execute marketing plans for strategic brand partnerships.
- Manage and deliver webinars in support of lead generation and brand elevation by partnering with internal subject matter experts, marketing and sales.
- Leads trade show strategy and execution as needed.
- Manage and promote B2B content and collateral on platforms utilized by Sales teams.
- Analyze, propose and oversee processes for sales rep usage of B2B materials, working in concert with the Product team to elevate our internal platform.
- Work with Sales and Product to develop customer segments and personas to be utilized for product engagement, marketing campaigns and sales initiatives.
- Outline customer journeys for our operating partners that enable us to map complementary touchpoints and collateral.
- Develop market-specific strategies for operator partner engagement, including collateral, events, swag and communications.
- Source data and manage analytics for B2B campaigns and initiatives.
- Assist with onboarding and training of sales reps on B2B materials and strategy.
- Conduct regular shadowing sessions with sales reps, as well as participate in external meetings, to maintain a close pulse on the B2B audience.
- Lead the charge on parking industry updates, news and events as they relate to sales efforts and SpotHero’s position as an industry leader.
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At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.
Additionally, because we want to Remember to Signal , if you choose to provide us personal information in connection with a job application, please review ourApplicant Privacy Noticewhich provides details about what information we collect and process about you in order to consider your candidacy.
PLEASE NOTE : This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.
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