Channel Marketing Specialist

Description

Company Overview

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide.  Our custom window treatments are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho.  Our tagline is “the Best Experience Company.” And it’s more than just a set of words—it represents the essence of who we are. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates and team members, our consumers and end users, and our channel and business partners. We are bringing new innovations to the market and have a lot to offer consumers who want to improve their home décor. 

Our Department

The Dealer Channel Marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical, and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, web and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.

Mission

Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business. 

Job Responsibilities

• Support channel marketing team with ad hoc projects, including but not limited to product launches, promotional needs, training webinars, in-person events, etc.
• Create content for field sales and customer email communications
• Manage email deployment calendar
• Coordinate and manage mailings to customers and internal sales force
• Manage dealer co-op marketing program and credit requests
• Manage dealer display shade program
• Submit part creation requests (PCRs) to create new, compelling display offerings for dealers
• Manage and track inventory of marketing items and collateral
• Maintain and update digital resources on internal asset systems (Microsoft Teams) and customer facing portals
• Price list management and distribution
• Compile competitive information and maintain competitive comparison documents
• Assist in planning for and creating collateral for tradeshows and other selling events
• Submit and manager purchase orders and PO processing for marketing material needs

Requirements

Requirements

Education and Experience

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 1-3 years of professional business experience preferred

Knowledge, Skills, and Abilities

• Must be proactive and a self-starter
• Must be a skilled problem solver and critical thinker
• Excellent written and oral communication skills; good presentation skills
• Strong working knowledge of MS office suite; PowerPoint and Excel skills
• Ability to work with cross functional teams effectively and collaborate
• Consistent attention to detail and quality; eye for detail
• Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze needs

Behavioral Competencies

• Ensures Accountability – Holding self and others accountable to meet commitments
• Drive Engagement – Creating a climate where people are motivated to do their best to help the organization achieve its objectives
• Instill Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity
• Drive Results – Consistently achieving results, even under tough circumstances
• Consumer/Customer Focus – Building strong customer relationships and delivering on customer-centric solutions
• Critical Thinking – Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Being Resilient – Rebounding from setbacks and adversity when facing difficult situations
• Optimize Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement