What are the responsibilities and job description for the Communications Director, College of Law position at ST THOMAS UNIVERSITY INC?
POSITION SUMMARY:
The College of Law Communications Director, a part of the Office of Marketing and Communications, is charged with facilitating the STU College of Law’s brand awareness efforts, creative services, integrated marketing, and social media channel management. This position identifies, creates, and implements initiatives to ensure that STU College of Law’s initiatives, key messages and strategic goals are effective and appropriately conveyed to relevant constituencies and stakeholders via each communication medium.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Creative Services:
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Coordinate, design, and execute the production of law program brochures, viewbooks, flyers, and print and online ads.
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Responsible for producing high quality marketing materials for all law school programs.
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Create, edit, and approve copy and graphic designs.
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Serve as the primary photographer for the College of Law, capturing high-quality images for events, marketing materials, publications, and social media platforms.
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Organize and maintain a media library of photos, videos, audio clips, scanned image files, design files, and printed materials.
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Assemble and create content for weekly emails and e-newsletters.
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Assist the Office of the Dean with Board of Trustees and General Assembly slides
Social Media Management:
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Design and implement social media strategy to align with business goals.
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Create and manage social media content calendars.
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Generate, edit, publish and share engaging content (e.g., original text, photos, videos, and news).
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Monitor analytics to pinpoint post effectiveness and reach.
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Collaborate with law departments to ensure brand and messaging consistency.
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Suggest and implement initiatives to develop brand awareness through promotions, sponsored posts, ads, and competitions.
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Stay up to date with current technologies and trends in social media, design tools, and applications.
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Perform consistent research on current benchmark trends and audience preferences.
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Recruit and manage law school Social Media Ambassador team.
Communications:
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Assist on press releases and stories featuring members of the law school community and its programs.
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Publish and distribute online content (web copy/blog).
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Ensure unified messaging is implemented across all publicly visible electronic media (social media channels, website, blogs, REACH Digital Signage, emails).
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Provide strategic content management on main law website for the principal purpose of enhancing school’s reputation and boosting recruitment efforts.
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Track and document the College of Law’s key achievements and milestones for internal and external communications.
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Attend College of Law events/functions to assist and/or oversee the coordination of communication efforts (write-ups, photography, media dissemination).
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Collaborate with St. Thomas University’s media relations team to develop, plan and coordinate a proactive media strategy to enhance the College of Law’s academic reputation.
Marketing and Public/Media Relations:
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Partner with Career Services, Admissions, Alumni Relations, and Human Trafficking Academy to assist with the development, design and execution of marketing initiatives that are in line with each department’s goals.
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Establish and maintain marketing calendars.
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Conduct research on trends in social media, email and website marketing and advise stakeholders on best practices.
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Maintain and promote Faculty Expertise Directory to media for the purpose of providing context, insight and commentary on a breadth of specialized topics.
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Act as liaison between law school and main university to ensure law school interests are well represented withinthe University’s branding and public relations efforts.
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Assist University’s Office of Philanthropy, as well as the Law School’s Major Gift Officer in the execution of law school-related campaigns.
SUPERVISION RECEIVED:
Routine assignments are performed independently following University and departmental policies and procedures.
SUPERVISION EXERCISED:
No supervisory responsibility: may train and direct work of assigned work-study students.
POSITION QUALIFICATIONS/SPECIFICATIONS:
- Bachelor’s Degree required.
- Prior experience in related position preferred.
- Strong attention to detail, organizational and time management skills and be able to meet deadlines required.
- Ability to communicate effectively, both orally and in writing.
- Strong writing, editing, proofreading, layout and design skills are essential; printing/publishing skills highly preferred.
- Must be confident in communication and presenting.
- A wide degree of creativity is required.
- Strong knowledge and understanding of current trends in digital media/social media.
- Self-motivated with a positive and professional approach in interacting with a wide variety of constituencies (current students, alumni, faculty, staff).