Marketing Manager

At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:

Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together

We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do

We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way

We Do the Right Thing
Act with the highest standards of integrity, every day

Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.

The Marketing Manager is responsible for managing and coordinating the overall functions of marketing, advertising, communication, and branding for their assigned divisions. Works with the Director of Marketing to lead the creation and execution of marketing strategies, deploy marketing campaigns with sales teams, and build brand awareness to drive traffic, leads, and sales.

Responsibilities and Duties:

• Executes marketing tactics to drive qualified prospects to assigned division(s)
• Collaborate and execute on the division media plan; work with Media Specialist, and Director of Marketing (as applicable) to hit deadlines and established KPIs
• Process and coordinate the execution of Division requests for marketing projects for assigned neighborhoods or Region(s)
• Help manage, maintain and execute each marketing project, demonstrating leadership and ownership throughout the entire lifecycle of the project
• Draft and oversee drafting of creative briefs for marketing efforts to give design team direction
• Collaborate with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basis
• Serve as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistently
• Manage the creation process for all marketing materials
• Copywriting and/or proofreading of all marketing materials
• Maintain a divisional marketing budget by allocating marketing dollars, approving vendor invoices, and tracking expenses for assigned Region(s)
• Manage direct report(s) to ensure assigned work is completed in an accurate and timely manner
• Consult with Divisional sales leaders, Director of Marketing and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming including campaigns, media plans, advertising and collateral
• Host weekly marketing meetings and sales calls with marketing and divisional sales leaders
• Leads the 100-day neighborhood opening meeting and project manages the neighborhood opening
• Follow proper brand and legal guidelines, policies, and procedures
• Complete new marketing projects as assigned with a positive, can-do attitude
• Represent the company professionally in all internal and external interactions and communications
• Complete all other duties as assigned by manager
• Adhere to company safety standards and help promote a safe working environment
• Adhere to and promote the Mission, Vision, and Values of Stanley Martin

Position Standards

• Team player
• Attention to Detail
• Ability to multitask and prioritize
• Positive attitude and self-starter
• Strong written and verbal communications skills (bilingual in Spanish / English is preferred)
• Proven ability to manage budgets, projects, vendors, internal team members, and resources

Position Requirements:

• BA/BS degree in marketing, communications, or business or equivalent experience
• 5 - 7 years of marketing experience
• Strong leadership skills; team player with an independent working style
• Outstanding creative judgment and familiarity developing advertising creative in all forms of media
• An ability to think both creatively and strategically
• Excellent organizational and written/oral communication skills (bilingual in Spanish / English is preferred)
• Excellent interpersonal skills
• The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
• Management experience a plus
• Real estate experience a plus
• This position is in office Monday through Thursday and remote on Friday

What’s In It For Me:

• Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid and Aflac supplemental options)
• Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• Put your family first with benefits, including 2 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through our Short-Term Disability Plan
• Receive well-rounded wellness benefits, including access paid annual subscription to Calm, free and low-cost mental health resources and support services through our Employee Assistance Program
• Continue your education with tuition and certification reimbursement
• Rest and relax with 15 days of paid time off (increases with tenure) and 6 days of paid sick leave
• Protect yourself from identity theft or travel mishaps with our no-cost coverage
• Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
• Get access to your paycheck early with an advanced pay option through Dayforce Wallet
• Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours PTO and more

Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.

Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50 years of success and look forward to helping homebuyers find their dream home every day.

To hear from our current team members about why they love working at Stanley Martin, click here.

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Salary : $250