Marketing Associate

Opportunity

The StartX Marketing Associate position represents the opportunity to drive the growth and development of a community of world-class founders, mentors, and Stanford professors and administrators. Lead key marketing initiatives from beginning to end, track outcomes and update future messaging based on feedback from customers. The main objectives for this role include:

• Crafting messaging and email cadence based on audience profiles and interests
• Leveraging the StartX mail merge system to send and track email campaigns
• Collaborating with the Communications team to identify and develop additional marketing materials, from graphics to promotional videos
• Tracking outcomes of marketing campaigns, from application numbers to RSVPs for key events
• Analyzing qualitative and quantitative data to continually improve and refine marketing campaigns
• Contributing to a team culture centered around transparency, accountability, and personal growth, and one that relies on high-quality processes to achieve results.
• After successfully completing the above, work on streamlining communication for all audiences across all StartX communication systems

A Day in the Life:

• Spend 30 minutes testing out a new mail merge function based on a recorded training

• Touch base with the Communications team to preview key upcoming campaigns and identify additional materials needed; post a role on Upwork to source a graphics specialist to create the needed flyer

• Review messaging for upcoming emails, incorporating feedback from the previous cycle of A/B testing

• Identify blockers/questions and share during a weekly internal meeting

• Review RSVPs for a large event, identifying which messages and cadence most effectively led to RSVPs

• Confirm upcoming Founder Application key dates with the Admissions team in preparation for a marketing campaign to increase the number of applications

May be a fit if you:

• Love tracking campaign metrics and are energized by even incremental increases

• Enjoy running marketing campaigns from start to finish, following steps meticulously and thoughtfully

• Are comfortable learning a new mail merge system

• Possess timely, professional communication skills - both in writing and verbally

• Understand how to tailor messaging to different audiences and are driven to continually refine StartX’s understanding of our customers

• Proactively surface questions, blockers and potential improvements

• Are able to execute quality work, meet deadlines, and inspire those around them to do the same

We are deeply committed to Diversity, Equity and Inclusiveness.

StartX knows that diversity, equity and inclusion create innovation. We want to actively build a culture and community that embraces and values teammates and founders of all backgrounds and experiences. We highly encourage people of color and women to apply. Help us make change in the tech industry!

Compensation

Compensation will be competitive and commensurate with experience.