What are the responsibilities and job description for the MARKETING SPECIALIST position at State of Arkansas?
Position Number: 22098668
County: Pulaski
Posting End Date: 07/15/2025
Anticipated Starting Salary: $43,088.00
OCCE
Preferred Qualification:
Experience with social media management and digital content production.
The Department of Human Services is a place for people passionate about serving others and changing lives for the better. We care for Arkansans of all ages and ensure places like child care centers and nursing homes are safe. We are the safety net for the most vulnerable Arkansans. Whether you answer the phones, take applications, protect children, or help care for residents or patients at one of our facilities, you make a difference by working at DHS. Plus, working for the State has great perks, including a pension, maternity leave, paid state holidays, and much more. At DHS, we take care of our employees so you can help care for others.
Position Information
Job Series: Marketing – Career-path
Classification: Marketing Specialist
Class Code: CMA03P
Pay Grade: SGS04
Salary Range: $43,088 - $63,770
Job Summary
The Marketing Specialist is an entry-level to mid-level position responsible for supporting various marketing efforts for the State of Arkansas. This position focuses on executing specific marketing tasks, such as content creation, social media management, advertising, and campaign reporting. The Marketing Specialist works under the guidance of senior marketing professionals and provides valuable support in the implementation of marketing strategies.
Primary Responsibilities
Create and manage content for state websites, social media platforms, newsletters, and marketing materials. Assist in the development and execution of social media campaigns to promote state programs and initiatives. Monitor and report on the performance of marketing campaigns, tracking key performance indicators (KPIs). Provide support for public relations efforts, including media outreach and press release distribution. Assist with the creation of advertisements, brochures, flyers, and other promotional materials. Conduct market research and competitor analysis to inform marketing strategies and campaigns. Ensure all marketing materials adhere to state guidelines and branding standards.
Knowledge And Skills
Knowledge of marketing principles, social media platforms, content creation, and digital marketing practices. Understanding of public relations and advertising basics. Strong writing, editing, and communication skills. Proficiency in social media platforms, marketing software, and Microsoft Office Suite. Ability to create compelling content and adapt messaging for different audiences. Ability to work efficiently and contribute to team goals.
Minimum Qualifications
At least one year of experience in marketing, communications, or public relations.
Licensure/Certifications
N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.
County: Pulaski
Posting End Date: 07/15/2025
Anticipated Starting Salary: $43,088.00
OCCE
Preferred Qualification:
Experience with social media management and digital content production.
The Department of Human Services is a place for people passionate about serving others and changing lives for the better. We care for Arkansans of all ages and ensure places like child care centers and nursing homes are safe. We are the safety net for the most vulnerable Arkansans. Whether you answer the phones, take applications, protect children, or help care for residents or patients at one of our facilities, you make a difference by working at DHS. Plus, working for the State has great perks, including a pension, maternity leave, paid state holidays, and much more. At DHS, we take care of our employees so you can help care for others.
Position Information
Job Series: Marketing – Career-path
Classification: Marketing Specialist
Class Code: CMA03P
Pay Grade: SGS04
Salary Range: $43,088 - $63,770
Job Summary
The Marketing Specialist is an entry-level to mid-level position responsible for supporting various marketing efforts for the State of Arkansas. This position focuses on executing specific marketing tasks, such as content creation, social media management, advertising, and campaign reporting. The Marketing Specialist works under the guidance of senior marketing professionals and provides valuable support in the implementation of marketing strategies.
Primary Responsibilities
Create and manage content for state websites, social media platforms, newsletters, and marketing materials. Assist in the development and execution of social media campaigns to promote state programs and initiatives. Monitor and report on the performance of marketing campaigns, tracking key performance indicators (KPIs). Provide support for public relations efforts, including media outreach and press release distribution. Assist with the creation of advertisements, brochures, flyers, and other promotional materials. Conduct market research and competitor analysis to inform marketing strategies and campaigns. Ensure all marketing materials adhere to state guidelines and branding standards.
Knowledge And Skills
Knowledge of marketing principles, social media platforms, content creation, and digital marketing practices. Understanding of public relations and advertising basics. Strong writing, editing, and communication skills. Proficiency in social media platforms, marketing software, and Microsoft Office Suite. Ability to create compelling content and adapt messaging for different audiences. Ability to work efficiently and contribute to team goals.
Minimum Qualifications
At least one year of experience in marketing, communications, or public relations.
Licensure/Certifications
N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.
Salary : $43,088 - $63,770
