Digital Strategist Director

SUMMARY:
 This is an at-will, partisan position responsible for managing and elevating the digital and social media presence of the Speaker of the House. The Digital Strategist Director will craft and execute digital strategies to effectively communicate the Republican Caucus' priorities and the Speaker's message to the public. The role involves creating content, managing social media platforms, and producing video/audio materials for a variety of online channels. The individual must collaborate closely with legislators, staff, and other departments to align digital outreach with overall caucus goals. The position requires in-person work Monday-Friday, with occasional remote work and occasional evening and weekend hours. A high level of confidentiality is required due to the nature of the position.

PRINCIPAL ACCOUNTABILITIES:

• Content Creation and Strategy: Works directly with the Speaker to develop and produce video/audio content, creating social media posts and messages to strategically engage with the Speaker’s constituents.
• Collaboration and Message Coordination: Partners with other caucus departments to identify opportunities for new social media initiatives and messaging aligned with caucus priorities.
• Digital Media Monitoring: Tracks news and social media coverage of the Speaker and key words, to provide strategic guidance on shaping narratives across digital platforms.
• Social Media Management: Manages and oversees the Speaker's social media accounts, including Facebook, Twitter, Instagram, and TikTok, ensuring messaging is consistent, on-brand, and reaches the intended audience.
• Multimedia Production and Distribution: Participates in the editing process for photographs, video, and audio clips and advises on optimal omni-channel distribution including the Speaker's website, and many other digital platforms.
• Website and Digital Presence: Regularly updates and ensures the Speaker’s official website is kept up to date, as well as other digital platforms, with content that is current and reflective of the Speaker’s priorities.
• Equipment and Material Management: Oversees the upkeep and maintenance of all equipment needed for digital content creation and manages a digital archive of produced materials.
• Scheduling and Coordination: Coordinates with the Speaker and office staff to schedule recording sessions, social media engagements, and other digital outreach activities.
• Other Duties: Performs additional duties as assigned to support the Speaker’s digital communication strategy.

QUALIFICATIONS:

• Bachelor’s degree preferred.
• At least three years of experience creating, editing, and managing digital content, especially for social media platforms.
• Proficient in web design elements and publishing software.
• Expertise with all major social media platforms (Twitter, TikTok, Instagram, Facebook, etc.).
• Must have a strong understanding of current and emerging trends in digital communications and social media strategy.
• Ability to work in a fast-paced environment, managing multiple projects with competing deadlines.
• Experience in state government or related sectors preferred.
• Must be able to adapt to different personalities, political issues, and fast-evolving situations.
• Familiarity with the legislative process, House rules, and guidelines is a plus.

Contact Information: Please send resume and cover letter to:
Michigan House of Representatives
 Human Resources
 P.O. Box 30014
 Lansing, MI 48909-7514
 Or via email to: HumanResources@house.mi.gov

Salary : $70,000 - $80,000