What are the responsibilities and job description for the Communications Specialist - Social Media position at State of Missouri?
Communications Specialist – Social Media
Location: Office of Communications & Outreach, Central Office – Jefferson City, MO
Travel: Approximately 10% (statewide)
Salary: $36,000 – $38,000
Join the Office of Communications & Outreach, within the Department of Higher Education and Workforce Development to develop the workforce of the future! Help us achieve our vision of “Every Missourian empowered with the skills and education needed for success.”
Main Purpose/Focus of Postion: This position will be responsible for creating content to support and promote department initiatives and raise awareness of postsecondary education options available to Missourians.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential function of the job with or without reasonable accommodation.
- Creates highly engaging content for the department’s social media accounts.
- Monitors social media accounts, respond to comments, track analytics, and provide analyses.
- Writes clear, attractive messages with a distinct voice that represents the department.
- Collaborates with communications team on public awareness communication campaigns.
- Assists in creating content calendars for social media accounts.
- Collects, prepares, interprets, and communicates informational material to support and/or promote department programs, initiatives, and services to internal and external audiences.
- Composes and edits text; produces graphic, video and photographic illustrations for distribution to the general public.
- Assists in coordinating special events and develops materials, displays, photos, and videos to promote the department’s programs, initiatives, and services.
- Perform other related work as assigned.
- Demonstrate regular and reliable attendance.
COMPETENCIES:
Customer Service
Effective Written & Verbal Communication
Computer Literacy
Problem Solving
Strategic Thinking
Teamwork
Flexibility
Self-direction
Discretion
Independent Judgement
- Knowledge and skill in the use of methods and techniques of disseminating information via social media platforms.
- Knowledge of marketing and advertising practices and techniques.
- Knowledge of general principles of layout and design.
- Ability to plan, organize and complete complex assignments within given deadlines.
- Ability to take complex information and communicate it in a way that is clearly understood for multiple audiences.
- Strong creative skills.
- Detail-oriented with the ability to manage and prioritize multiple projects at a time.
QUALIFICATIONS:
A Bachelor's degree from an accredited college or university with a minimum of 15 earned credit hours in one or a combination of the following: Social Media Marketing, Journalism, Communications, English, Public Relations, Advertising, Marketing, or a closely related field; and,
One or more years of professional experience in public relations, advertising, marketing, film/video production, or journalism.
(24 earned graduate credit hours from an accredited college or university in the specified areas may substitute for a maximum of one year of the stated experience.)
(Additional qualifying experience may substitute on a year-for-year basis for deficiencies in the required education.)
Salary : $38,000
