W2 Senior Marketing Analytics- Orlando, Florida(Hybrid)

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Job Title Senior Marketing Analytics

Location Orlando, Florida(Hybrid)

Duration 2years

Job Description

Qualifications:

**Please read FULL job description, as the job title on the req is not accurate: This position is for a SR. ANALYST, MARKETING ANALYTICS supporting the Marketing Analytics & Testing team.

*This is a hybrid position: MTW in office, Th & F WFH*

*Please also note that T L is scheduled to move into their new Downtown Orlando HQ in December*

Knowledge and skills

Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis

Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy is mandatory

Successful organization skills and ability to execute effectively on assigned workload

Confident, clear, effective communication - both internal teams and client-side

Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor)

A team player who is self-motivated, enthusiastic, and customer-centric

Technical Skills

Proficiency in SQL for data querying and manipulation required

Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations

Experience with data visualization tools (e.g., Tableau, Power BI, Looker)

Advanced Excel skills, including experience-using formulas, pivot tables etc.

Advanced MS PowerPoint skills

Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot)

Experience in statistical software suites (R, Python, Databricks) Nice to have

Job experience

Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry

Three (3) years Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo

Three (3) years of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required.

Three (3) years of eCommerce analytics experience, required.

Three (3) years of experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.

Education

• Bachelor's or Master's degree in Marketing, Statistics, Business, Economics, Data Science, or related field required

• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Responsibilities:

Job Summary

The Sr. Analyst, Marketing Analytics supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.

Responsibilities include, but are not limited to:

Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities. (25%)

Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness. (15%)

Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking. (10%)

Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies. (15%)

Build customer segmentation and predictive models to inform audience strategy and personalization. (10%)

Present findings and strategic recommendations to senior leadership and cross-functional teams. (10%)

Support marketing forecasting, budget allocation, and ROI analysis. (10%)

Mentor junior analysts and contribute to best practices in marketing analytics and data governance. (5%)

Aditya Kumar Sr. Technical Recruiter Email: Address: 505 Knolle Court Saint Augustine, FL 32092 Telephone: 1

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.