Digital Media Strategist

Company Description

Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's platform drives hiring outcomes for more than 1,000 clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

The Digital Media Strategist will support the execution and optimization of paid media campaigns across search, social, display, and remarketing channels to help drive measurable hiring outcomes for our clients. This role requires a strong foundation in digital advertising, attention to detail, and enthusiasm for analyzing performance and solving marketing challenges. This role will work closely with Senior Strategists, Customer Success teams, and Product stakeholders to bring multi-channel campaigns to life.  

Job Responsibilities: 

• Set up, manage, and optimize paid media campaigns across SEM (Google, Bing), Social (Meta, LinkedIn), and display platforms. 
• Contribute to a multi-million dollar owned and operated Appcast products 
• Assist in the development of audience segmentation and remarketing strategies based on campaign goals and best practices. 
• Monitor performance metrics, prepare regular reports, and contribute insights to inform optimization recommendations. 
• Collaborate with account leads to align campaigns with broader funnel strategies and client objectives. Make proactive recommendations to improve performance and digital marketing strategies.  
• Support creative briefing, UTM tagging, and QA processes to ensure campaigns are launched accurately and on time. 
• Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity. 
• Stay up to date on platform updates and emerging digital media trends; share learnings with the broader team. 
• Contribute to internal process improvements and documentation as part of a growing media function. 

Qualifications

• Strong analytical skills; comfortable working with data to drive decisions. 
• Excellent time management, communication, and organizational skills. 
• Proficiency in Excel and other reporting tools; experience with Looker, Tableau, or other BI platforms is a plus. 
• Working knowledge of pixels, tags, and conversion tracking. 
• Curious and proactive: always looking for opportunities to improve performance and learn something new. 
• Detail-oriented: able to catch the small things that others might miss. 
• Team player: comfortable taking directions, asking questions, and collaborating across disciplines. 
• Strategic Digital marketing knowledge and knowledge on various digital marketing products across Meta, Google, Microsoft, and CTV. 
• Results-driven: caring about the impact your work has on real business outcomes. 

Education and Experience

• Bachelor's degree in marketing, communications, business, or related field. 
• 2–4 years of experience executing digital marketing campaigns, ideally in a B2B or recruitment marketing environment. 
• Familiarity with Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics. 
• Experience in recruitment or HR technology is a plus but not required. 

Travel Requirements 

• There is no travel required for this role. 

Fair Labor Standards Act Status

• Salaried Non-Exempt: Personnel will earn their regular salary and be entitled to overtime pay when they work over 40 hours in a workweek.   

Supervisory Responsibilities

• This position has no supervisory responsibilities  

Additional Information

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.