What are the responsibilities and job description for the Account Executive position at Strategic Factory?
Description
Position Summary
If you work in the print, signage, or promo industries and want to expand your breadth of offerings, this role is for you! While working as an Account Executive, your role serves as a key introduction for our customers through lead generation, client onboarding, and client adoption to all the opportunities Strategic Factory can provide across the many production verticals we service.
The primary responsibilities of the role includes outbound lead generation towards targeted key and large opportunity accounts, working with Business Development Representatives as a hand off to their lead generation, and then continually providing the best possible service to these new customers to grow the accounts and cross-sell them within all the Strategic Factory verticals.
Essential Duties & Responsibilities
- Perform outreach to lead generate targeted key and large opportunity accounts.
- Identify higher value potential clients/prospects, establish one-on-one relationships with key decision makers, identify their pain/needs and do the necessary due diligence to discover opportunities available for Strategic Factory to pursue.
- Participate in preliminary presentations/tours to these prospects.
- Participate in meetings from the Opportunity to Quote stage onward with Business Development Representatives to hand off their new Lead Generated accounts.
- Grow your set of key accounts (portfolio) of Strategic Factory customers, determining their needs and budgets while serving as a trusted advisor in their evaluation and selection of various offerings including, but not limited to, print, signage, promotional items, branded apparel, digital and traditional marketing services, creative services, direct mail campaigns, and trade show and event preparation.
- Continue to educate portfolio customers on our products and services to quickly grow their sales and cross-sell across all verticals.
- Enter accurate RFQ’s for project managers to complete.
- Follow-up on pending estimates for customers in your portfolio.
- Use the CRM module to manage daily activities and customer information based on defined KPIs.
- Regular, reliable, and punctual attendance.
- Other duties as assigned.
Requirements
Qualifications
- Bachelor’s degree preferred.
- 1-3 years of sales or business development experience required.
- Previous experience in Print, Signage or Promotions preferred.
- Solid understanding of computers, data entry, internet searches, the Microsoft Office suite and email applications.
- Experience using a CRM required.
- Comfortable using typical presentation tools.
- Strong attention to detail.
- Excellent communication skills.
- Positive attitude.
- Committed to company mission and values.