What are the responsibilities and job description for the Area Sales Manager position at Summit Hospitality Group, Ltd.?
Description
Area Sales ManagerSummit Hospitality Group, Ltd.
Position Summary
Responsible for a multi-property, outside sales effort within a specific market. Proactively prospect, qualify, build business relationships and gain new business opportunities that drive top line revenues, market share and profitability to the portfolio of hotels within the market. Demonstrate effective internal and external communication, advocate an enthusiastic, professional work environment, and elevate our customer experience.
Overall Responsibilities
Area Sales ManagerSummit Hospitality Group, Ltd.
Position Summary
Responsible for a multi-property, outside sales effort within a specific market. Proactively prospect, qualify, build business relationships and gain new business opportunities that drive top line revenues, market share and profitability to the portfolio of hotels within the market. Demonstrate effective internal and external communication, advocate an enthusiastic, professional work environment, and elevate our customer experience.
Overall Responsibilities
- Tactical and timely execution of hotel and market sales initiatives through account strategies
- Strategic account planning, result accountability, and reporting
- Leverage our business and community relationships and drive business transient, group and extended stay revenues into our portfolio of hotel
- Proactive sales efforts to maximize business opportunities and revenue
- Provide a comprehensive business partnership with our accounts to drive loyalty, increase market share, and focus on customer experience
- Performance accountability though goal and activity achievement
- Conduct sales calls, prospecting, site tours, blitzes, customer events and participate in trade shows
- Identify and pursue new business development through business drivers
- Continue to grow existing account portfolio; replace underperforming accounts
- Execute the account initiatives from the market and hotel sales & marketing business plan
- Analyze operational and sales reports to identify opportunities and develop account strategies to gain market share, increase revenues and provide greater profits
- Participate in departmental meetings and team outings
- Report weekly on sales activity and bookings
- Accurate tracking and account data entry into Customer Relationship Management system (CRM)
- Be knowledgeable about brand sales initiative, strategies, trainings and systems
- Manage assigned sponsorships and affiliations that align with the company’s civic duty, community outreach and sales & marketing strategies
- Participate in community events, associations and organizations to promote our company’s community presents
- Develop strategic business partnerships that provide leads, referrals, community awareness and direct sales
- Participate and advocate customer entertainment events (athletic, concert & event tickets)
- Participate in assigned corporate and brand sales training
- Complete an annual self performance appraisals
- Submit Paid Time Off requests in a timely fashion
- Communicate professionally, clearly and concisely in all written and verbal communication
- Understand and adhere to the processes, policies, and standards of Summit Hospitality Group
- Area Director of Sales