What are the responsibilities and job description for the Social Media Manager position at Surya Carpet?
About Surya Inc.
Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.’s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc. 5000 annual list of America's fastest growing privately held companies ten times.
Surya is seeking an experienced Social Media Manager to showcase our brand across social media channels, increase our brand reach, and create meaningful relationships with customers, followers, and influencers. The ideal candidate will have a proven background in social media management with the ability to strategically plan and execute content and campaigns. Applicants must have a deep and intuitive understanding of social media, strong creative judgment and an obsession with home decor and interior design.
Responsibilities of the Social Media Manager:
- The Social Media Manager will build an integrated social media strategy and content plan focused on growth across all channels, with an emphasis on Instagram, Facebook and Pinterest
- Develop and maintain monthly content calendar that is engaging to the trade and end consumers, and aligned with overall marketing strategy and priorities
- Optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis etc. to drive further visibility and engagement
- The Social Media Manager will manage influencer programs, assessing potential partnerships and feeding the UGC pipeline for our own use
- Serve as a community manager on all social media platforms, building connections with followers and influencers and responding promptly to DMs and comments with accurate information
- Be the expert on social platform updates and trends in social media as they relate to interior design, home, and retail
- Report regularly on social media performance, while also conducting competitive reporting and analysis
- Set social media KPIs and own reporting on an ongoing basis
Qualifications of the Social Media Manager:
- BA degree in Marketing, Communications, Journalism or relevant field
- 3-5 years of experience managing social media for leading brands/organizations
- The Social Media Manager must have 5 yrs experience managing influencers and UGC
- Passionate about social media, home decor, interior design and fashion
- Keen visual eye with strong attention to detail and meticulous proofreading skills
- Proven ability to significantly drive engagement through effective content management
- Understanding of paid social media strategy
- Fantastic communicator and cross-functional partner
- The Social Media Manager must have expert prioritization skills and managing up
- Experience using graphic design software such as InDesign, Photoshop or Illustrator to edit, resize and crop images
- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook
Surya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
