Freelance Associate Creative Director, Copy

Overview

You inspire creativity and lead with clear direction.

With keen aesthetic judgement and a well-managed plan, you are a natural at leading your creative team to success. There is never a time when you are not thinking of new ideas, and your clients appreciate your dedication to providing high quality and impactful campaigns. Such talent and guidance make you the right fit for this impactful Freelance ACD, Art role with GSW.

This freelance position is responsible for working in partnership with the larger Clinical Creative Team to lead and manage projects primarily focused on developing conceptual ideas for clinical trial programs with a Freelance Associate Creative Director/Copy partner. Most importantly, he/she is responsible for setting the creative vision and maintaining the creative standards on-going. This includes being aware of the nature of clinical communications and following guidelines set forth by clinical protocols in a global context.

Primary job responsibilities will be to develop and present conceptual ideas to support patient engagement in clinical trials through a range of healthcare professional-facing and patient-facing tactics (including digital tactics) and having the vision to meet trial sponsor team objectives. He/she will have superior communication skills focusing on setting and maintaining high standards commensurate with company creative expectations.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

• Owns clinical trial projects at the Associate Creative Director level
• You will be the day-to-day creative lead on specific clinical projects with a focus on art direction and visual design
• Present and defend the best work selling ideas internally and to clinical trial sponsors
• Form a team with a Freelance Associate Creative Director/Copy partner for effective creative development
• Manage to sponsor contract and project agreements
• Monitor and manage team activity to ensure timely deliverables
• Create partnership approach with peers from other departments (e.g. Editorial, Project Management, Patient Engagement colleagues)
• Facilitate communication between team members and sponsors to maintain strong relationships and effective creative management
• Provide creative direction
• Act as a hands-on art director (as appropriate) when needed

Job Requirements

Job Requirements

• 5 years healthcare experience mandatory
• 2 years in a senior management capacity
• Client-facing experience mandatory

Skills

• Understanding of communicating in a regulated environment
• Familiarity with the clinical trial process
• Resourceful and able to conduct disease state research independently
• Understanding of communicating similar information to multiple audiences
• Able to work independently
• Comfortable and flexible with quick turnarounds and last-minute changes
• Must be naturally curious and able to quickly grasp and investigate clinical topics independently
• Must be aware of competitor approaches and understand how to navigate highly competitive areas of research
• Proven ability to think beyond the concept to ensure effective ideas that will support global reach, multiple audiences, and digital communications
• Demonstrated concepting skills
• Excellent interpersonal and communication skills
• Demonstrated experience working on a wide range of therapeutic areas and categories
• Strategic Thinking: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can help create competitive ideas. Can connect strategies to creative solutions
• Creative Vision: Sets and maintains high standards commensurate with the company's creative expectations
• Conceptual Creativity: Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions
• Client Focus: Is dedicated to exceeding creative expectations; acts with the sponsor's best interest in mind. Establishes and maintains effective relationships to gain trust and respect
• Demonstrating Ownership and Proactivity: Demonstrates ownership of assigned work by continually generating ideas proactively. Ability and willingness to show ownership of assigned projects
• Presentation Skills: Is effective in a variety of informal and formal presentation settings: one-on-one, small/large groups, with peers, in person and via WebEx; is effective in selling creative rationale and work both inside and outside the organization; instills respect and can manage meeting flow during the presentations
• Willingness to be Flexible: Works beyond what is described in job description as needed. Willing to be flexible for the team, and ultimately the work

I understand that if I am made an offer of employment, it will be conditioned on my demonstration I am fully vaccinated OR I plan to initiate vaccination by my start date AND be fully vaccinated within 4 weeks of start date against the COVID-19 virus.

IMPORTANT: I understand that if the role for which I am applying requires extensive in-person contact with colleagues, health care providers, clients and other medical professionals who have stringent vaccination requirements that all Syneos Health employees with whom they partner be fully vaccinated and will not accept or consider any exemptions. I understand I can request an exemption from Syneos Health's vaccination requirement based on a qualifying medical condition or sincerely-held religious belief. However, in the event that I successfully obtain an exemption, I understand that it is highly unlikely that I will be able to adequately perform the essential functions of this position without imposing an undue hardship on Syneos Health due to the clients' demands.

GSW turns against the premise of doing the "same old." Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today's fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We're able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)