Integrated Marketing Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Responsibilities:

• Coordinate marketing activities and deadlines across channels and manage to campaign deadlines

• Serves as primary POC for tactical acquisition media campaigns for T-Mobile Fiber Home Internet in conjunction with the Broadband Marketing and internal Media teams

• Lead cross channel campaigns functionality with an eye for customer experience and increasing opportunity with signal and optimization. Identify data connectivity gaps and seek out solutions across the org

• Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans for direct marketing tactics that improve performance and deliver on objectives

• Work closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget

• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance

• Also responsible for other Duties/Projects as assigned by business management as needed

Qualifications:

• Bachelor's degree in business, marketing, or related field of study; Master's/Advanced degree preferred

• 3 years of marketing experience in authoring and implementing national integrated direct marketing plans with recognized B2C brands

• 2 years of experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution

• Solid understanding of digital marketing and experience including CRM, web/ecommerce, media, social, etc.

• Strong project management and organizational skills

• Experience in data driven marketing techniques and traditional database marketing is critical. Adobe Analytics and media platform experience a strong plus

• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.

• End to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Ensuring all partners are aligned and delivering on clearly defined strategy

• At least 18 years of age

• Legally authorized to work in the United States

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.