What are the responsibilities and job description for the Account Coordinator, Partnerships position at Tampa Bay Lightning?
Job Summary:
Home to the back-to-back NHL Stanley Cup Champion franchise, a collegiate athletics property, event venues of 9,000 and 20,000 seats respectively, a digital media company, retail and ecommerce platforms, Vinik Sports Group (VSG) creates world-class experiences that grow brands, drive revenues, and impact the community.
The VSG Partnerships department is responsible for the strategic planning, sales, partnership marketing, activation, retention and growth of flagship property Tampa Bay Lightning and AMALIE Arena as well as the University of South Florida Athletics (football, men’s and women’s basketball, baseball and softball), Yuengling Center and The Identity Tampa Bay (IDTB).
The Account Coordinator, Partnerships will lead managing, trafficking, and reporting of department’s media assets, will play a key role in supporting partner and prospect engagement and hospitality initiatives, and will support all aspects associated with the department’s CRM platform (KORE) and associated financial and inventory reports. Additionally, the Account Coordinator will manage a portfolio of partnerships
The Account Coordinator, Partnerships will need to possess a positive attitude, solid work ethic, a strong sense of ownership, will be proactive in nature, and will uphold the highest of professional standards.
Game/Event Responsibilities:
• Game/Event Night responsibilities: Yes
• Approximate number of events worked per year: 50
Essential Duties & Responsibilities:
• Co-management of the department’s CRM platform, including asset inventory management, KPI reporting, invoicing reporting, etc.
• Support in strategic planning and execution of partner and prospective partner engagement programming, including but not limited to: client engagement through hospitality, gifting, B2B initiatives (i.e., partner summit), and experiential initiatives (i.e., travel and events).
• Serve as the department lead on key partnership marketing assets, overseeing the inventory management, trafficking, scheduling, and reporting of digital, television, radio, web, print, social, DED (digitally enhanced dasherboards) and hospitality assets.
• Oversee day-to-day management, activation, and development of assigned VSG partners across all properties (Tampa Bay Lightning, USF Athletics, and Identity Tampa Bay).
• Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective, and measurable sponsorship platforms.
• Lead the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, including but not limited to: traditional media assets (e.g., radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs.
• Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives.
• Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO using tools such as YouGov, Nielsen, Blinkfire Analytics, independent internal studies, etc.
• Responsible for directly contributing to overall company and department revenue goals through partnership renewals and upsells as well as supporting new business development efforts.
• Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner activation summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc.
• Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc.
• Manage both internal and external partner expectations on processes, timelines, approvals, and deadlines.
• Support organization CHARGE program with 25 hours of community service per year
• Perform other duties, as assigned
Qualifications:
• Bachelor’s degree in business management, marketing, advertising, or sports management (or similar field) from four-year college or university required.
• MBA and/or master’s degree in Sports & Entertainment Management preferred, but not required.
• 2 or more years of business experience, preferably from agency, brand, and/or sports industry.
• Creative, enthusiastic, and excellent oral and written communication skills.
• Superior customer service focus and sales skills.
• Strong project management skills focused on organization, time management and planning.
• Demonstrated ability to be strategic and solution oriented.
• Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business.
• Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style according to the audience.
• Ability to successfully collaborate and influence others in a flexible and dynamic environment.
• Proficient in MS Word, Excel, Outlook, PowerPoint and CRM software.
• Ability to work extended hours, including evenings, weekends, and holidays, as necessary.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
