What are the responsibilities and job description for the Digital Marketing Analyst position at Team Velocity?
As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams.
The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.
This is a full-time, remote, salaried position headquartered in Herndon, VA. Candidate must reside in the Continental U.S., eastern and central time zones preferred.
Responsibilities:
- Manage social media Pay-Per-Click (PPC) campaigns
- Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
- Monitor digital trends, emerging technologies, and risks
- Regularly provide feedback and insights gained in support of business objectives
- Develop web measurement strategies and reporting of key business metrics
- Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
- Create and maintain metrics and reports on marketing campaigns
- Monitor campaign results, analyze key metrics and optimization results
Qualifications:
- Bachelor's in Marketing, Business, Economics, Finance or related field, required
- Experience in digital marketing or the automotive vertical desired
- 1-2 years’ experience with Google AdWords, a plus
- Proficiency in Microsoft Office, required
- Strong quantitative skills required to analyze and optimize campaign performance
- Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
- Must be results driven, have obsessive attention to detail and be a team player
- Passion for display and digital marketing.
- Ability to think creatively and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical and organizational skill sets
- Highly organized and detailed oriented
- Ability to be flexible in a fast-paced and ever-changing environment
COMPENSATION
Competitive compensation will be commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k), paid vacation, wellness and more. This is a full-time, remote, salaried position headquartered in Herndon, VA.
NEXT STEPS
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls, please.
ABOUT TEAM VELOCITY
Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.
Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.
Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.
